The LEGO Group Expands Minecraft Collection
- Two additional models based on the popular virtual 3D world make their debut at Comic-Con International and will be on shelves this September -
SAN DIEGO, July 17, 2013 /PRNewswire/ -- COMIC-CON INTERNATIONAL -- Delighting LEGO® and Minecraft fans across the globe, The LEGO Group today announced it is extending its relationship with Swedish game developer Mojang to build on the blockbuster success of its first LEGO Minecraft building set to add two new models that will be released September 1, 2013.
LEGO Minecraft provides the opportunity to build, reconfigure and create new Minecraft micro-worlds in a physical LEGO way. The two new 3"x3"x3" models, The Village and The Nether, are on display for the first time at Comic-Con International in San Diego. Fans can also enjoy and take pictures with a large interactive 3D mosaic complete with Micromob character props at the LEGO booth (#2829).
"LEGO Minecraft is a perfect example of how people's passions can be amplified when digital and physical interests are combined, and there couldn't be more synergy between the engine that drives the Minecraft gaming experience and the creative fuel of a LEGO building experience," said Michelle Wilson, senior brand manager for LEGO Systems, Inc. "We are thrilled to continue our collaboration with Mojang to create new Minecraft characters and environments in LEGO form so that fans can get as creative as they'd like in their physical world as in their digital one."
"Given our similarities, Minecraft and LEGO building have always been a great match. After the excitement over the first set, we were delighted to extend the line and continue our partnership with The LEGO Group," said Lydia Winters, Mojang's director of fun. "We can't wait to see what the two communities create now that there are multiple LEGO Minecraft worlds to build and explore."
LEGO Minecraft New Product Highlights
With this model, fans can create and customize their own Minecraft village with LEGO bricks. Just like the game, fans can build houses, grow crops and explore the mines in their own micro-world as well as play out their own storylines with Pig, Villager and Zombie constructible Micromob figures.
Builders can create the Minecraft Obsidian Portal and The Nether to explore the newest biome with this micro-scale LEGO model, complete with Netherrack, gravel, flowing lava and bedrock. This model includes two Ghasts and one Zombie Pigman constructible Micromob figures.
The new LEGO Minecraft micro-scale models can be split into four sections and reconfigured for different play experiences. They will be available beginning September 1, 2013 with a suggested retail price of $34.99.
About The LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children. The company is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit www.LEGO.com
LEGO, the LEGO logo and the Brick and Knob configurations are trademarks of The LEGO Group. ©2013 The LEGO Group.
Mojang is an indie game development studio based in Stockholm, Sweden. Founded by Markus "Notch" Persson, Jakob Porser, and Carl Manneh in October of 2010, Mojang has created a worldwide hit with its first title, "Minecraft." Currently with over 28 million copies sold across all platforms. Mojang recently released its second game, "Scrolls." For more information, please visit http://mojang.com/ and http://minecraft.net
Fiona Chan for The LEGO Group
415-551-9625 or firstname.lastname@example.org
SOURCE The LEGO Group
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