The Local Media Consortium and Worldnow Form Partnership

Creates 16 Billion Ad Impression Network

May 20, 2015, 07:00 ET from Worldnow

NEW YORK, May 20, 2015 /PRNewswire/ -- The Local Media Consortium, a nationwide alliance of leading local media outlets, announces a new partnership with Worldnow, the leading provider of digital media management and advertising services.

Maximizing digital revenue is a top priority for LMC and Worldnow. This new partnership will leverage the extensive affiliate networks of both entities and create greater scale for national advertisers.

The LMC represents more than 61 local media companies in top markets across the United States and Puerto Rico covering more than 1,600 individual publications. LMC has an audience footprint of more than 470 monthly million unique visitors (aggregate), and LMC member companies serve more than 4 billion page views monthly.

Worldnow sells advertising across 450 media sites reaching 81 percent of U.S. households. With the extensive footprint, Worldnow has an audience of more than 115 million unique visitors generating 1 billion monthly page views and 285 million video views. 

"We're very excited to welcome Worldnow to the Local Media Consortium," said Christian Hendricks, Vice President, Interactive Media for The McClatchy Company.  "This addition draws in even more high-quality local media outlets and will give our members more opportunities as we continue to grow in the coming years."

"With our 4 billion ad impressions a month, coupled with LMC's 12 billion, we are excited to create an unmatched size of scale and help the Local Media Consortium connect with national advertisers," said Craig Smith, President and Chief Operating Officer of Worldnow. "Local media has strong trusted brands built over decades by serving their communities. As we have for the last 16 years, we will continue to leverage these premium brands as dollars continue to shift to digital platforms. LMC will bring additional value by helping Worldnow continue to increase growth in CPMs."

About the Local Media Consortium

More information about the Local Media Consortium is available at www.localmediaconsortium.com. Local Media Consortium members are: A.H. Belo (DMN Media), The Bakersfield Californian, Ballantine Communications, BH Media Group, Bliss Communications, Boston Globe Media Partners, The Buffalo News, Calkins Media, Columbian Publishing Company, Community Newspaper Holdings Inc. (CNHI), Cooke North Carolina Publications, Cox Media Group, The Day Publishing Company, The Daily Gazette, Deseret Digital Media, Digital First Media, The Dispatch Printing Company, Evening Post Industries, Forum Communications, Freedom Communications, GateHouse Media, The Gazette Company, Halifax Media Group, Harris Enterprises, Herald Interactive, Journal Communications, KTBS, Lee Enterprises, Maine Today Media, The McClatchy Company, Morris Communications, Newsday, Northern Virginia Media Group, The Nutting Company, Observer Media Group, The Oklahoma Publishing Company (OPUBCO), Paddock Publications, Paxton Media, Pioneer News Group, Randall Family, Red Wing Publishing/Big Fish Works, Sandusky Newspaper Group, Schurz Communications Inc., Scripps, The Seattle Times, Shaw Family Holdings, Sonoma Media Investments, Star Tribune Media Company, Swift Communications, Sun-Times Media, Tampa Media Group, Tennessee Valley Printing Company, Times Publishing Company, Times-Shamrock Communications, Trib Total Media, U-T San Diego, WEHCO Media, The World Company and Wrapports Productions.

The media outlets represented by the Local Media Consortium include major market daily newspapers and leading local television stations such as The Atlanta Journal-ConstitutionThe Boston Globe, Boston Herald, Chicago Sun-TimesThe Dallas Morning NewsThe (JacksonvilleFlorida Times-UnionThe Kansas City StarThe (MemphisCommercial AppealMiami HeraldOmaha World-HeraldOrange County RegisterThe Sacramento Bee, San Jose Mercury News, (MinneapolisStar TribuneSt. Louis Post-DispatchThe Tampa Tribune, WMAR, Channel 2, Baltimore; WXYZ, Channel 7, Detroit; WRTV, Channel 6, Indianapolis; WFTV, Channel 9, Orlando;  KNX-TV, Channel 15, Phoenix; and KIRO-TV Channel 7, Seattle.

About Worldnow

Worldnow is the only turnkey content and monetization platform that unifies digital content management (CMS), IP video management and delivery, mobile, over-the-top (OTT), analytics and advertising in a single, integrated solution. Worldnow's multi-tenant software platform powers more than 450 leading media companies such as: CBS, Cox, Dispatch, Fox Television, Meredith Corporation, Media General and Raycom Media. For more information, visit www.worldnow.com

 

SOURCE Worldnow



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