The Makers of Baileys® Original Irish Cream Kick Off Summer With New, Limited Edition, Ready-to-Serve Baileys™ Mudslide
Create the perfect cocktail for summer entertaining in under five minutes
NEW YORK, May 24, 2011 /PRNewswire/ -- Just in time for summer, R&A Bailey & Co, a subsidiary of Diageo plc (NYSE: DEO), is introducing a new, ready-to-serve cocktail offering, Baileys™ Mudslide, with the delicious flavor of Baileys® Irish Cream. Available starting in May until supplies last, the ready-to-serve Mudslide is a hassle-free drink that's the perfect way to elevate celebrations with family and friends during the warm weather months.
With ice, a blender and the special ready-to-serve mix, Baileys™ Mudslide takes the guesswork out of summer entertaining and allows at-home entertainers to whip up quality cocktails in five minutes or less. To make the classic summer cocktail, hosts can add equal parts ice and Baileys Mudslide and blend until smooth.
Baileys™ Mudslide is sure to help beat the heat making it perfect to be enjoyed at large summertime celebrations, like Memorial Day barbeques and Fourth of July cookouts. However, with its simple preparation and delicious taste, it can be enjoyed just as easily during an intimate patio party or a relaxing summer sunset for two.
"Our new Baileys Mudslide is the perfect cocktail for friends and family to enjoy during their summer gatherings, while sharing moments they'll remember all year long," says Anna MacDonald, Baileys Brand Director. "With the Baileys Mudslide being so quick and easy to make, hosts have the chance to spend quality time with their guests while still serving a quality cocktail. And a great host always makes sure there's food on hand, so everyone can celebrate responsibly."
Baileys™ Mudslide joins Baileys with a hint of Mint Chocolate, Baileys with a hint of Caramel, and Baileys with a hint of Coffee as a proud product of the Baileys Original Irish Cream family. The new ready-to-serve cocktail officially hits shelves on May 1st at a suggested retail price of $12.99 for 750ml and $19.99 for 1.75 ml. For more information visit Baileys Fan Page on Facebook (www.facebook.com/BaileysUS) or www.Baileys.com.
About Baileys® Irish Cream Liqueur:
Baileys launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Baileys is currently ranked 7th among all distilled spirits sold worldwide and enjoys 70 percent share of the total Irish Cream Liqueur Market around the world. Owned by Diageo plc, Baileys Irish Cream Liqueur contents are a blend of Irish whiskey, fresh double cream and other fine ingredients. The Baileys™ Mudslide, with the delicious flavor of Baileys® Irish Cream, contains vodka, chocolate, coffee and cream liqueurs. For more information on the Baileys brand, please visit us at www.BAILEYS.com.
About Diageo
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
Please enjoy Baileys® responsibly.
BAILEYS Mudslide Cocktail. Made With Vodka, Chocolate, Coffee And Cream Liqueurs. 12.5% Alc/Vol. ©2011 R.A. Bailey, Norwalk, CT.
BAILEYS Irish Cream Liqueur. 17% Alc/Vol. ©2011 R & A Bailey & Co. Imported by Paddington, Ltd., Norwalk, CT.
SOURCE Baileys Original Irish Cream
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