The Makers Of CÎROC™ Ultra Premium Vodka Toasts To The 58th Annual GRAMMY Awards® For Second Year As Official Sponsor

CÎROC™ Ultra Premium and Sean "Diddy" Combs partner with the GRAMMYs® to celebrate the ultimate in collaborations during the iconic music awards weekend

Feb 03, 2016, 08:00 ET from CIROC Ultra Premium

NEW YORK, Feb. 3, 2016 /PRNewswire/ -- CÎROC™ Ultra Premium announced today that it has been named the "Official vodka of the 58th Annual GRAMMY Awards®," building off of the brand's involvement in last year's most coveted weekend in music. CÎROC™ Ultra Premium commemorates its continued GRAMMYs® partnership with a tribute to the "ultimate collaborations". Throughout the week leading up to the awards presentation, the brand will engage with fans, offering them the chance to experience the union of the music and the liquid, via exclusive event activations and social media engagement.

"Music is a powerful force that connects us all - and the best music is fueled by passion, creativity and collaboration. The GRAMMY Awards® recognizes the best of the best in music," said Sean "Diddy" Combs, Chairman of Combs Enterprises. "And CÎROC is honored to partner with the GRAMMY Awards to make the most of this year's phenomenal partnership."

To kick off the celebration, CÎROC™ Ultra Premium, in partnership with the GRAMMYs® will introduce the world to the "What We're Made Of" video series. The episodes will feature GRAMMY-nominated talent sharing their personal stories about their road to the GRAMMYs, which partnerships and collaborations helped them reach their goals and what lies ahead for them beyond awards seasons. The episodes will run on grammy.com.

The program continues as CÎROC toasts to excellence in audio at The Recording Academy's 9th Annual Producers & Engineers Wing GRAMMY Week Celebration honoring Rick Rubin, iconic producer and master of creating the ultimate in collaborations, on Thursday, February 11. In addition to innovative food and beverage pairings, guests will be invited to enjoy the marriage of music and CÎROC™ Ultra Premium in a deluxe, interactive photo experience to help capture the magic of the evening.

As part of the maker of CÎROC™ Ultra Premium's commitment to responsible celebrations, they have partnered with Uber to help provide safe rides to P&E Wing event attendees. Guests can enjoy a $10 discount per Uber ride redeemed through the P&E Wing event code.

CÎROC™ Ultra Premium will also have a presence at Delta Airlines' VIP Gifting Suite immediately prior to their Sites & Sounds Event, the Los Angeles Confidential GRAMMY Celebration with Mark Ronson, Clive Davis' and The Recording Academy's Pre-GRAMMY Gala/Salute to Industry Icons and behind-the-scenes during the GRAMMYs Live Telecast.

Guests attending events at the 58th Annual GRAMMY Awards (along with viewers at home) will be invited to try one of the featured cocktails including the GRAMMY 58, Rising Star and the Rose Gold (recipes below). 

CÎROC™ Ultra Premium 58th Annual GRAMMY Awards Cocktails

GRAMMY 58
CÎROC's spin on the French 75
2 oz Cîroc Vodka
.75 oz Fresh Lemon Juice
.75 oz Simple Syrup
Prosecco
Garnish: lemon twist and curl
Preparation: Add the CÎROC Vodka, fresh lemon juice and simple syrup into a shaker tin. Ice, shake and strain into a champagne flute, top with prosecco. Garnish with a lemon Twist (curled)
Tools: Shaker tins, strainer
Glassware: Champagne flute

Rising Star
1.5 oz Cîroc Vodka
1.5 oz Unsweetened Cranberry Juice
.75 oz Fresh Lime Juice
.5 oz Ginger Syrup
Garnish: Crystalized Ginger on a pick
Preparation: Add the CÎROC Vodka, unsweetened cranberry juice, fresh lime juice and ginger syrup into a shaker tin. Ice, shake and strain into a rocks glass with ice. Garnish with a piece of crystalized ginger
Glassware: Rocks glass
Tools: Shaker tins, strainer

Rose Gold
1.5 oz Cîroc Peach
.75 oz Amontadillo Sherry
.25 oz Acacia Honey Syrup (2 cups of Acacia Honey, 1 cup of warm water, shake vigorously)
Garnish: lemon twist (discarded)
Preparation: Add all ingredients into a mixing glass. Ice and stir to dilution. Julep strain into a cocktail coupe, squeeze the lemon twist and discard the peel, no garnish
Glassware: Champagne coupe
Tools: Stirring spoon, mixing glass, julep strainer

Just in time for the music awards season, CÎROC has also just launched a new commercial this week promoting its latest flavor variant, Apple, featuring "Love and Happiness" performed by 8-time GRAMMY winner, Al Green. The spot will air throughout the month of February on a variety of network and cable stations. The newly released CÎROC Apple commercial brings to life the alluring and seductive nature of the freshest variant.

The makers of CÎROC™ Ultra Premium would like to remind music enthusiasts to celebrate responsibly.

ABOUT CÎROC™ ULTRA PREMIUM

CÎROC™ Ultra Premium is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CÎROC™ Ultra Premium launched nationwide in January 2003. In October 2007, DIAGEO - the world's largest spirits and beer company - made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC™. The infused Vodka flavors in the portfolio to date include CÎROC™ RED BERRY, CÎROC™ COCONUT, CÎROC™ PEACH, CÎROC™ AMARETTO, CÎROC™ PINEAPPLE and CÎROC™ APPLE in addition to CÎROC TEN™ Vodka. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010.

ABOUT COMBS ENTERPRISES

COMBS ENTERPRISES is a diversified holding company containing the businesses and investments of mogul Sean "Diddy" Combs." Established in 2013, with headquarters in New York and Los Angeles, the company operates a vast corporate enterprise across music, fashion, fragrance, beverage, marketing, film, television, and media properties which include the following brands and companies: Bad Boy Worldwide Entertainment Group, Sean John, Combs Wine & Spirits, Aquahydrate, The Blue Flame Agency, REVOLT Films and REVOLT MEDIA & TV.

Media Contact:

Miranda Gooding
Ogilvy Public Relations
310-795-3605
Miranda.Gooding@ogilvy.com

Alisa Jacobs 
Diageo 
646-223-2229
Alisa.Jacobs@diageo.com

Ryan Stender
Blue Flame Agency 
917-449-2447
Rstender@blueflame.us.com

©2016 Imported from France by Diageo, Norwalk, CT.

Celebrate Life Responsibly.

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