THE MAP TO YOUR BEST SKIN: Dermalogica Launches Face Map Our Nation For Vibrant Skin Health, Coast to Coast
CARSON, Calif., July 21, 2014 /PRNewswire/ -- Dermalogica's signature service, the innovative skin examination known as Face Mapping®, takes a new place in the spotlight as the star player in the brand's new four-month campaign, Face Map Our Nation, to be offered at Dermalogica accounts across the USA from July 1, 2014 through October 31, 2014.
During the Face Map Our Nation campaign, Dermalogica will raise awareness of the benefits of Face Mapping® through events and contests taking place across the US. Additionally, Dermalogica has decided to celebrate National Skin Care Awareness Month by partnering with lifestyle site Gilt City to offer its guests a unique Face Mapping experience. The exclusive events will be taking place in key markets including Los Angeles, Atlanta and New York in the month of September. To view the entire list of events, please visit facemapnation.com.
As part of the "Share Your Map" social media contest, clients will be encouraged to share a photo of their completed Face Mapping chart by using hashtag #facemapnation. Those who share their Face Mapping sheet on social media will be entered to win a chance to receive their personalized product prescription from Dermalogica. 30 winners will be chosen at random through October 31, 2014.
Tracey Sameyah, US General Manager for Dermalogica, comments, "Face Mapping is the heart of our brand because the experience brings together the defining elements of our work: a scientific approach, technical knowledge of the skin, the transcendent power of human touch, and face to face communication, all to facilitate helping the client achieve her best skin."
The Face Mapping® process is quick, painless, and offered exclusively by Dermalogica-trained skin therapists free of charge at authorized Dermalogica locations. The unique concept is based on Eastern Chinese medicine which divides the face, neck and decollete into 14 zones, and allows the therapist to observe and note specific conditions in each area of the face. This complete skin analysis is given under magnification, using sanitized, ungloved hands, to detect subtle nuances in the skin such as congestion, heat and excess sebum.
"Many women purchase their skin care products on the basis of fragrance, packaging, or its advertising campaign," adds Sameyah. "In order to achieve optimal skin health for every client, Dermalogica offers its customer the professional expertise in the form of education through a professional licensed skin therapist, and a prescriptive product recommendation."