DALLAS, Nov. 11, 2010 /PRNewswire/ -- The Marketing Arm, a next-generation promotion agency, has been named by the Dallas Morning News as one of the top 100 places to work.
Compiled by the Dallas Morning News and its partner Workplace Dynamics, a research firm specializing in employee engagement and retention, the top 100 list includes small, midsize, and large companies from all over North Texas.
"Going back to the beginning 17 years ago, The Marketing Arm has always a been about people who want to work hard and who have their clients' best interests at heart," said Ray Clark, the agency's founder and CEO, "but who are also looking to have fun every day."
More than 1,000 companies were nominated in 2010. Companies were evaluated across six key areas: Managers, career, conditions, direction, execution, and pay and benefits.
"Whether it's bringing in a musical guest to perform live at the end of one of our lunchtime trend-spotting sessions or loading onto busses and heading out to the ballpark for the start of baseball season, we try to find fun ways to keep our staff engaged and curious," said Brad Penman, The Marketing Arm's chief operating officer and one of the agency's first employees. "Along with delivering big ideas and doing great work for our clients, maintaining our culture is a priority for us."
About The Marketing Arm
The Marketing Arm (www.themarketingarm.com) is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.
With a focus on sophisticated planning across all promotional channels, The Marketing Arm has developed comprehensive integrated programs -- from digital to in-store and spanning 22 consumer touch-points -- for more than 100 blue-chip brands. Over the last two years, the agency's work for its clients has won more than 75 industry awards, including a prestigious Cannes Gold Lion, the Promotion Marketing Association's Gold Reggie Award, and a Gold Effie Award.
Based in Dallas, The Marketing Arm has a distinctive culture that touches a 400-person corporate staff in offices in New York, Los Angeles, San Francisco, London, Chicago, and Charlotte. Founded in 1993, the agency is part of Omnicom Group Inc.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com
CONTACT: Chris Anderson, +1-214-259-3290
SOURCE The Marketing Arm