The Marketing Arm Takes Home 15 Pro Awards At Gala Event In New York City
NEW YORK, Oct. 2, 2013 /PRNewswire/ -- The Marketing Arm, a next-generation promotion agency, was honored with 15 Pro Awards yesterday at the 2013 gala event at the Helen Mills Theater in New York City.
For the third consecutive year, The Marketing Arm was the single most-awarded agency, producing award-winning work in 13 categories for 11 different clients and brands.
In addition to winning six Gold, seven Silver, and two Bronze Pro Awards, The Marketing Arm was also named the "MVPro," which is awarded to the agency with the most wins for multiple brands.
"Albeit against current industry trends, we are, and always will be, a team prioritizing people and culture first," said Ray Clark, The Marketing Arm's founder and CEO. "And when you have that right, it attracts the right clients and we believe great results follow. These 15 awards are further affirmation of our beliefs."
The Marketing Arm earned Gold in "Best Idea or Concept," "Best Multidiscipline Promotion," "Best Use of a Promotion Outside the U.S.," "Best Web-Based Promotion," "Best Promotion on a Budget" and "Best Promotion Generating Brand Awareness."
The agency received Silver in "Best Cross-Platform Using Interactive Channels," "Best Multicultural Promotion," "Best Sponsorship Promotion," "Best Use of Event Marketing (More Than Five Venues)," "Best Use of Social Marketing," "Best Use of Public Relations" and "Best Use of Video."
The benchmark for outstanding creativity in the marketing industry, the Pro Awards annually recognize the best in promotion marketing in 27 categories. Now in their 23rd year, the Pro Awards are judged by a jury of independent experts and administered by Chief Marketer magazine.
About The Marketing Arm
The Marketing Arm (www.themarketingarm.com) is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.
With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated marketing programs for more than 100 blue-chip brands. Among its 22 capabilities are mobile marketing, shopper marketing, content creation, sponsorship consulting, consumer and corporate events, and digital word of mouth and social media.
The agency was named Chief Marketer magazine's 2012 "Agency of the Year" and over the last four years its client work has won more than 85 major industry awards and honors, including three Cannes Gold Lions in 2013, a 4A's Jay Chiat Award for Strategic Excellence, the Promotion Marketing Association's Gold Reggie Award, and a Gold Effie Award. In 2012, The Marketing Arm was honored by Street & Smith's Sports Business Journal as the "Best in Corporate Consulting."
Named by Workplace Dynamics as one of the top places to work, The Marketing Arm has a distinctive culture that touches staff in its offices in Dallas, New York, Los Angeles, San Francisco, Chicago, and London. Founded in 1993, the agency is part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
The Marketing Arm
SOURCE The Marketing Arm