HYDERABAD, India, April 8, 2016 /PRNewswire/ -- The Media Street, an emerging, high growth advertising technology company with a focus on viewability and VCPM concept for buyers and sellers of digital media, has made "ONE by AOL: Display MP (Marketplace)" its preferred partner after a year of collaboration.
Ashuttosh Joshi, CEO, the Media Street said, "We have been working with AOL for quite some time, and now they are our preferred partner. The benefit of working with AOL is that you are assured of quality advertisers, and more importantly, the avoidance of malware.
"AOL has been instrumental in doubling the revenues of our publishers. We will now work to build this partnership with video as well."
"Given the challenges the ad-tech industry is facing today, including fragmentation, scale and optimization, AOL is the best option for us. Our preferred partner program allows a select few interested in the technology to ascertain viewability parameters and are open for the concept of VCPM," he adds.
ONE by AOL: Display MP is a supply-side platform and exchange. It is integrated with ONE by AOL and the industry's leading demand side platform, helping publishers to monetize audiences by managing and boosting demand across programmatic channels.
"It's great to be working with a technology company that sees things the way we do," said Alex Khan, Managing Director for AOL Asia. "ONE by AOL: Display MP is part of our growing unified programmatic solution that is adding a layer of simplicity and sophistication to the planning, booking, delivery and analysis of digital media, across all platforms. It's the beginning of the journey, and we're pleased to have The Media Street coming along with us."
The Media Street's cross advertising platform offers agencies, aggregators and their advertisers best-in-class technology to manage mobile, display, social and video advertising campaigns, with a heavy focus on viewability and engagement metrics.
The Media Street now has its presence in the US and Dubai, apart from its head office in India.
For More information visit us at themediastreet.com
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SOURCE The Media Street