MCLEAN, Va., May 24, 2017 /PRNewswire/ -- The European Union's General Data Protection Regulation (GDPR) governing the collection, use and sharing of personal data for EU-based consumers goes into effect on May 25, 2018 and will have a significant impact on global enterprise websites and mobile apps. GDPR will require detailed, real-time, knowledge of executing digital partners and their activity, including the type of data collected and how long the partner remains on the user's device, i.e., browser, phone, tablet, etc. Without continuous, real-time visibility and control over their cookies, pixels and other data trackers, an enterprise creates an environment where non-compliant activity can easily occur, which could result in substantial fines from the EU's data protection authorities and reputational harm to the enterprise's brand.
In an effort to solve this upcoming hurdle for thousands of enterprises, The Media Trust, the global leader in monitoring and protecting online and mobile ecosystems, confirms that its real-time, SaaS-based service Digital Risk Management for Data Compliance will enable enterprises to demonstrate compliance with GDPR requirements regarding the tracking of consumer online behavior.
The Digital Risk Management for Data Compliance service significantly mitigates this risk by providing enterprises with real-time visibility to all the partners present on their websites and mobile apps. In fact, dozens of The Media Trust's clients currently use Digital Risk Management for Data Compliance to support other regulations pertaining to consumer digital privacy rights in the U.S., including COPPA and HIPPA.
This service monitors and inspects each partner executing in browsers and mobile apps on a continuous, 24/7 basis. Real-time scanning from a multitude of varying user profiles—which constitute thousands of different device, operating system, geography and user behavior combinations—is required to get a true picture of an enterprise's comprehensive digital ecosystem. Through this unparalleled use of its highly-sophisticated user profiles, the Digital Risk Management service detects and alerts on non-compliant cookies, pixels and other data technologies providing an enterprise with:
- Actionable information on each data technology used by the site or app: type, function, expiration date as well as vendor name, description and contact information
- Violation resolution, which immediately remediates any unauthorized or noncompliant data collection by an upstream business partner via direct, real-time communication
- Database of all authorized third- and fourth-party data collection partners and their approved scope of activity
- Comprehensive, yet flexible reporting that provides the detailed visibility and control needed to demonstrate compliance with ongoing GDPR requirements
For data partners embedded in ad tags, Digital Risk Management supports all major ad formats—including HTML5, rich media, video and native—and scans these tags both pre-launch and in flight as well as monitors for any changes made to the ad's technical components during campaign life.
"Since 2005, The Media Trust has focused 100% of its resources not only on securing the digital ecosystem with our suite of real-time monitoring, detection and alerting services, but also on providing enterprises with a reliable and rigorous compliance mechanism for any government-issued regulations, regardless of their industry or geographic location," said Chris Olson, CEO of The Media Trust. "Now, with only 365 days until GDPR applies, The Media Trust stands ready to help an enterprise's ad ops, legal, privacy, risk and security teams step up and develop the business processes and implement the services needed to demonstrate compliance with the GDPR."
In continual operation since 2005, the proprietary scanning engine powering The Media Trust's Digital Risk Management for Data Compliance scans more than 30 million ad tags and millions of websites each day, providing an unprecedented view of the online and mobile ecosystems and an in-depth understanding and knowledge of the third-party partners used to deliver today's digital experience.
About The Media Trust
The Media Trust works with the world's largest, most-heavily trafficked digital properties to provide real-time security, first-party data protection and privacy, performance management and quality assurance solutions that help protect, monetize and optimize the user experience across desktop, smartphone, tablet and gaming devices.
As the global leader in monitoring and protecting the online and mobile ecosystems, The Media Trust leverages a physical presence in 65 countries and 500 cities around the globe to continuously scan websites, ad tags and mobile apps and alert on anomalies and non-compliant activity affecting websites and visitors alike. More than 500 publishers, ad networks, exchanges, agencies and corporates—including 40 of comScore's AdFocus Top 50 websites—rely on The Media Trust to protect their website, their employees' internet use, their revenue and, most importantly, their brand.
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SOURCE The Media Trust