The mGive Foundation and Current Trends in Mobile Marketing

DENVER, Nov. 19, 2010 /PRNewswire-USNewswire/ -- Did You Know that Jenifer Snyder, executive director of The mGive Foundation, is credited with pioneering the process that enables nonprofits to effectively execute mobile giving campaigns? She started The mGive Foundation in October 2009 after founding the Mobile Giving Foundation. Under her direction, the mGive Foundation has overseen more than 7,000 mobile giving campaigns for over 500 nonprofit clients including the American Red Cross,  Breast Cancer Research Foundation, Children's Miracle Network, Defenders of Wildlife, Make-A-Wish Foundation®, Starlight Children's Foundation, Susan G. Komen for the Cure®, United Way and many more. During the Haiti crisis, The mGive Foundation worked with the American Red Cross and others to raise more than $41 million in donations for victims within just a few weeks.

Jenifer is available to act as an industry source for stories about nonprofit organizations' holiday mobile giving campaigns. Jenifer can provide insight on:

  • The success of mobile giving campaigns to date
  • How nonprofits can leverage mobile technology to reach new constituents
  • Why 40% of all mobile donors are new donors that have never given before
  • The role of mobile number portability in the evolution of the mobile giving channel
  • What lies ahead in the mobile giving space in 2011

To set up an interview with Jenifer, please contact:

Marisa Marzano

Calysto Communications

mmarzano@calysto.com

404-266-2060/877-701-2060

Ext 509



SOURCE The mGive Foundation




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