LANSING, Mich., Oct. 25 /PRNewswire/ -- The Michigan Lodging and Tourism Association (MLTA) announced today that it is endorsing republican Rick Snyder in the Michigan gubernatorial election.
"Rick Snyder's track record of creating jobs, and his positive vision for our state makes him the right person to lead Michigan during these challenging times," said Steve Yencich, President/CEO. "His belief that Michigan's tourism industry can play an important role in our state's economic recovery is important to not just to our industry, but every citizen of our state."
"I welcome the lodging and tourism industry's support and look forward to working with them as we grow our state's economy," Snyder said. "That growth begins with supporting those programs that have a proven return on investment, such as the Pure Michigan campaign. Michigan's tourism industry is the safest investment we can make in our state's future. None of the hotels, campgrounds, golf courses or the jobs they create can ever be outsourced or sent to another state."
Tourism is Michigan's third largest industry and generates in excess of $15 billion in economic activity, supporting over 142,000 jobs. Recent studies find that Michigan hotel occupancy levels are growing at more than double the national average. Yencich believes the Pure Michigan campaign to be a key factor in this growth and called for passage of legislation to fully fund the 2011 campaign.
"Rick Snyder understands that all sectors will need to play a part in Michigan's turnaround. His plan for restoring Michigan's economic vitality is just what our industry and state needs in these challenging times," said Yencich.
Based in Lansing, the Michigan Lodging and Tourism Association is a 105-year-old trade association that educates, markets, and advocates on behalf of Michigan's lodging and tourism industries.
SOURCE Michigan Lodging and Tourism Association