The Mobile Healthcare (mHealth) Bible: 2015 - 2020

LONDON, Sept. 15, 2014 /PRNewswire/ -- With more than 7 Billion mobile network subscriptions worldwide, the mobile communications sector is rapidly gaining traction from a diverse range of vertical sectors. Healthcare is no exception to this trend.

As healthcare providers seek to maximize their patient outreach while minimizing costs, many view mobile healthcare (or mHealth) as the solution to improve healthcare cost-efficiency. mHealth refers to the usage of mobile communications technology & devices to enhance access to healthcare information, improve distribution of routine and emergency health services and provide diagnostic services.

Mobile network operators also view mHealth as a lucrative opportunity for the monetization of their mobile connectivity services. Given that most operators have established themselves as reputable consumer brands, they are also eyeing on opportunities to offer services beyond simple connectivity. Many operators already offer branded or co-branded end-to-end mHealth solutions to their customer bases.

In addition, mHealth offers a multitude to opportunities to the pharmaceutical industry ranging from R&D activities to securing the supply chain and, in the battle against counterfeit drugs.

Driven by the thriving ecosystem, SNS Research estimates that the mHealth market will account for nearly $13 Billion in 2015 alone. Despite barriers relating to regulation, patient acceptance and privacy concerns, SNS Research estimates further growth at a CAGR of nearly 40% over the next 6 years.

This report presents an in-depth assessment of the global mHealth market. In addition to covering key market drivers, challenges, future roadmap, value chain analysis, deployment case studies, service/product strategies and strategic recommendations, the report also presents comprehensive forecasts for the mHealth market from 2014 till 2020. Historical revenue figures for 2010, 2012 and 2013 are also presented. The forecasts and historical revenue figures are individually segmented for 5 individual submarkets, 29 use case categories, 5 ecosystem player categories, 6 geographical regions and 34 countries.

The report comes with an associated Excel datasheet covering quantitative data from all figures presented within the report.

Topics Covered:

The report covers the following topics:
- The scope and implementation of mHealth across the globe
- mHealth technology
- Market drivers and key benefits of mHealth
- Challenges and inhibitors to the mHealth ecosystem
- mHealth standardization and regulatory initiatives
- mHealth opportunities, use cases and applications
- mHealth deployment case studies
- Value chain analysis of the mHealth ecosystem and the recognition of key players in each segment of the value chain
- mHealth industry roadmap: 2010 – 2020
- Key trends in the mHealth ecosystem; mHealth regulation & security, adoption of cloud based mHealth services, alliances for ecosystem fortification, and the impact of LTE deployments
- The role of M2M and wearable technology in the mHealth ecosystem
- Profiles and strategies of key players in the mHealth market
- Strategic recommendations for mobile network operators, wireless infrastructure/device OEMs, application developers, healthcare service providers & pharmaceutical companies to capitalize on the mHealth opportunity
- In-depth analysis for 5 individual submarkets and their associated mHealth application use cases:
Pharmaceutical Applications
Medical Information & Healthcare Management
Healthcare & Fitness
Remote Consultation/Diagnostic Services
M2M, Wearable Technology, Sensor & Monitoring Applications
- Historical revenue figures and forecasts till 2020

Historical Revenue & Forecast Segmentation:
Market forecasts and historical revenue figures are provided for each of the following 5 submarkets and their 23 use case categories:
- Pharmaceutical Applications
Safety Data Collection
Consumer Education
Medical Education
Post-Market Monitoring
Drug Authentication
Social Media
Patient Compliance & Retention: Clinical Trial
- Information & Healthcare Management
Electronic Health/Medical Records & Tracking Tools
Diagnostic Tools & Medical Reference
Continuing Medical Education
Awareness Through Alerts
Logistical & Payment Support
- Healthcare & Fitness
Medical Compliance
Fitness & Nutrition Apps
Clinical Decision Support Systems
Prescribable Mobile Apps
- Remote Consultation/Diagnostic Services
Mobile Video Consultations, Collaboration & Surgery
Non-Video Consultations & Collaboration
Remote Collaboration in Emergency Situations
- M2M, Wearable Technology, Sensor & Monitoring Applications
Health and Wellness Monitoring
Disease Surveillance/Remote Monitoring
Diagnostic Tools
Technical Logistics

Revenue is also split by ecosystem player:
- Ecosystem Player
Mobile Network Operators/Connectivity Providers
Mobile & mHealth Device OEMs
Content & Application Providers
Healthcare Service Providers
Pharmaceutical Industry

The following regional and country markets are also covered:
- Regional Markets
Asia Pacific
Eastern Europe
Latin & Central America
Middle East & Africa
North America
Western Europe

- Country Markets
Argentina, Australia, Brazil, Canada, China, Czech Republic, Denmark, Finland, France, Germany, India, Indonesia, Israel, Italy, Japan, Malaysia, Mexico, Norway, Pakistan, Philippines, Poland, Qatar, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, UAE, UK, USA

Additional forecasts are provided for the following:
- Wireless M2M connections for the mHealth vertical
- mHealth centric wearable device shipments
- Mobile video calling users
- Annual throughput of mobile network data traffic
- Smartphone, feature phone, tablet, desktop PC and notebook shipments
- Mobile network subscriptions by region
- Cost saving potential of mHealth by region

Key Findings:

The report has the following key findings:
- Driven by the thriving ecosystem, SNS Research estimates that mHealth market will account for over $13 Billion in 2015 alone
- Despite barriers relating to regulation, patient acceptance and privacy concerns, SNS Research estimates further growth at a CAGR of nearly 40% over the next 6 years
- SNS Research estimates that mHealth centric wearable devices will account for over 150 Million unit shipments by the end of 2020
- The widespread availability of high speed connectivity has opened up considerable opportunities for advanced mHealth applications such as remote video consultation
- Besides video applications, mobile network operators are also eyeing on other latency & bandwidth sensitive mHealth applications to capitalize on their recent LTE infrastructure upgrades. For example London's Air Ambulance uses EE's LTE network for navigational support
- mHealth offers a multitude to opportunities to the pharmaceutical industry ranging from R&D activities to securing the supply chain and, in the battle against counterfeit drugs
- mHealth has the potential to dramatically reduce the costs of healthcare operations, while improving the quality of healthcare. SNS Research estimates that by the end of 2015, mHealth could represent up to $290 Billion in annual healthcare cost savings worldwide

Key Questions Answered:

The report provides answers to the following key questions:
- What are the key market drivers and challenges for the mHealth ecosystem?
- What are the key applications of mHealth?
- How is the mHealth value chain structured and how will it evolve overtime?
- What opportunities does mHealth offer to mobile network operators,healthcare service providers, pharmaceutical companies and other players in the value chain?
- What strategies should mobile network operators, wireless infrastructure & device OEMs, healthcare service providers, pharmaceutical companies and application developers adopt to capitalize on the mHealth opportunity?
- How big is the mHealth market, and how much revenue will it generate in 2020?
- What will be the installed base of mHealth M2M connections in 2020?
- How many mHealth centric wearable devices will be shipped in 2020?
- What particular submarkets does the mHealth ecosystem constitute?
- What geographical regions, countries and submarkets offer the greatest growth potential for mHealth?
- Who are the key players in the mHealth market?

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