WHITE PLAINS, N.Y., April 11, 2016 /PRNewswire/ -- "The Most Interesting Man in the World" departed on his one-way Mission to Mars and has left his Coveted Collection behind for fans to help them make this Cinco de Mayo even more interesting. Dos Equis created one of most celebrated advertising campaigns of the 21st century, and to build on that legacy, the brand is embracing the Stay Thirsty mindset and offering up The Most Interesting Man's worldly possessions.
The tuxedo he wore to his last Masquerade, his Spanish guitar and matching mariachi suit, and even his astronaut suit from his 2010 stratosphere jump are all available to fans 21+ nationwide. There are over 25 items up for auction and most of them have been prominently featured in previous television commercials (all items are taken from previous tales of The Most Interesting Man). Fans can visit DosEquis.com/CovetedCollection for an immersive digital experience to bid on The Most Interesting Man's Coveted Collection – the more you visit the website the more chances you have to win.
To live like the man who made interesting more interesting, Dos Equis is also giving one fan a chance to win an all-expense paid trip for two to a hacienda in Mexico for a weeklong vacation. Fans can enter daily by visiting DosEquis.com/CovetedCollection.
"Giving our fans the opportunity to possess artifacts The Most Interesting Man collected throughout his extraordinary experiences is a perfect way to toast and commemorate this cultural icon," said Andrew Katz, VP of Marketing for Dos Equis. "This is just another way of reminding our loyal fans to live like The Most Interesting Man, seeking culture and adventures, with a 'Stay Thirsty' mindset."
Fans in select cities can also get in on the action through the Coveted Collection Estate Auction Tour. Starting April 18 through Cinco de Mayo, the tour will make stops in Dallas, Austin, Houston, Albuquerque, Phoenix and Los Angeles. In each city, Dos Equis will host an immersive auction-themed experience offering select items from The Most Interesting Man's Coveted Collection, with items like his life-size bust statue, his vintage brass diving helmet and other mystery crates. Always a friend to the animals and the people, The Most Interesting Man in the World selected two charitable projects to receive all proceeds from the auctions: The Impact Plan's mission to rehabilitate endangered animals in East Africa through the Sheldrick Wildlife Trust and The Impact Plan's continued mission to rebuild Himalayan villages in Nepal after the devastating earthquake in 2015. For more information, visit TheImpactPlan.org.
To continue celebrating his interesting life and times here on Earth, Dos Equis has also released a "Greatest Hits" online video, remembering some of the most interesting moments that The Most Interesting Man had over the last 10 years. The :30 second video, which features several items available in auctions, will run through May.
The Dos Equis Coveted Collection is part of an ongoing commitment from the brand to encourage fans to live in a more interesting life. For more information, visit www.DosEquis.com or Facebook.com/DosEquis.
About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of HEINEKEN NV, the world's most international brewer. Core brands imported into the U.S. are Heineken®, the world's most international premium beer brand, the Dos Equis franchise, the Tecate franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Newcastle Brown Ale, Red Stripe, Sol, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.
Edelman Public Relations
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SOURCE Dos Equis