The Most Popular Gifting Categories for Moms, Dads and Graduates on One Gift Card

PLEASANTON, Calif., May 9, 2019 /PRNewswire/ -- GiftCards.com, a Blackhawk Network website, is making it easier to ensure you'll get the Moms, Dads and grads in your life the gifts they'll love this gift-giving season. Now available on GiftCards.com, Happy Cards^® feature restaurants, retailers and entertainment venues from the top gifting categories all on one new type of gift card.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8523651-gift-cards-happy-cards/

According to Blackhawk Network's 2018 sales data¹, top-selling gift card categories for Moms, Dads and grads season include dining, home, electronics & toys, entertainment, recreation & travel and fashion. Each Happy Card features multiple retailers, restaurants and entertainment venues across these top-selling categories together onto a themed gift card, like Happy Eats, Happy Student, and Happy Beauty to name just a few.

Recent research commissioned by branded payments provider Blackhawk Network found that 89 percent of Americans surveyed like to give gift cards so recipients can choose exactly what they want. What's more, 87 percent of those surveyed like to receive gift cards for the same reason², making Happy Cards—which offer the ultimate gift of choice—the go-to gift of the season.

"We know that consumers are craving personal gifts³ that also include choice for recipients, and Happy Cards bring those pieces together," said Shelley Hunter, GiftCards.com Gift Card Expert. "Because you can choose one card that features a variety of the recipients' favorite brands, and because the recipient can then choose his or her own adventure when it comes to redemption, the combination of personalization and choice has led Happy Cards to become our fastest-growing gift card category."

Happy Cards as well as gift cards from each of the most popular categories can be found online at GiftCards.com or at Gift Card Mall displays in retailers nationwide. For more information, visit www.giftcards.com/happy.

About Blackhawk Network
Blackhawk Network delivers branded payment programs to meet our partners' business objectives. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. With a presence in over 26 countries, we reliably execute branded payment programs in over 100 countries worldwide. Join us as we shape the future of global branded payments.

Blackhawk is headquartered in Pleasanton, California. For more information, please visit blackhawknetwork.com.

About GiftCards.com
GiftCards.com is a leading B2C online provider of gift card products, including personalized Visa^® and Mastercard ^® plastic and egift cards, gift cards for top retailers and restaurants and multi-store cards such as Happy Cards.

¹ Data referenced is Blackhawk proprietary data from 2018 and was used to determine top sales by gift card category. Over 50,000 merchant locations across the United States were included in the analysis, which represent locations open for business in 2018.
² Findings are part of an Internet-based survey conducted independently by Leger on behalf of Blackhawk Network in January 2019. The sample size included 4,285 American respondents ages 18+.
³ Findings are part of an internet-based survey conducted independently by Murphy Research on behalf of Blackhawk Network in February 2019. The sample size included 3,389 respondents ages 18+.

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SOURCE GiftCards.com