The mPower JUMP IT Makes Big Marketing Push! Advertising Campaign to Target Consumers
EAST RUTHERFORD, New Jersey, December 17, 2013 /PRNewswire/ --
mPower Technologies Inc. (http://mpowertech.com/), the consumer products division of mPhase Technologies, Inc. (OTCQB: XDSL), announced today that they have kicked off an advertising campaign to continue to grow consumer sales of the mPower Jump It. Beginning with press coverage of the Jump It launch at the SEMA show in November, mPower is enhancing that coverage with an advertising campaign utilizing a broad media mix to reach the consumer. Radio spots, print ads, mobile media and internet advertising have launched and will run into 2014.
Consumer sales are building with direct buying on the company's website http://www.mpowertech.com. mPower has been fulfilling orders and shipping product since December 5th.
Growth of distribution partnerships continues and the media targeting the consumer has strong crossover to potential distributors of varying sizes. The Jump It has an MSRP of $89.95 and retailers and e-tailers recognize the value of the portable emergency jump starter and many are now carrying the product for resale.
The mPower JUMP IT delivers an incredibly powerful, compact jump starting capability. Millions of car owners, worldwide, can enjoy the peace of mind that comes with never having to use jumper cables ever again. Because these products are always in your car, always ready and always easy to use.
About mPower Technologies
mPower Technologies Inc. is the consumer products division of mPhase Technologies Inc. (OTCQB:XDSL), a 2013 Frost and Sullivan recipient for the North American Advanced Battery Technology Innovation Award. mPower Technologies is the wholly owned consumer products division of mPhase Technologies. More information about the company can be found at http://www.mpowertech.com.
About mPhase Technologies, Inc.
mPhase Technologies is a publicly traded company (XDSL) that is introducing a revolutionary Smart Surface technology enabled by breakthroughs in nanotechnology, MEMS processing and microfluidics. Our Smart Surface technology has potential applications within drug delivery systems, lab-on-a-chip analytic systems, self-cleaning systems, liquid and chemical sensor systems, and filtration systems. mPhase has pioneered its first Smart Surface enabled product, the mPhase Smart NanoBattery. In addition to the Smart Surface technology. More information about the company can be found at http://www.mPhaseTech.com.
As a cautionary note to investors, certain matters discussed in this press release may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in technology and product development; the Company's ability to execute its business model and strategic plans; and all the risks and related information described from time to time in the Company's SEC filings, including the financial statements and related information contained in the Company's SEC Filing. mPhase assumes no obligation to update the information in this release.
Contact: Danielle LaSalle +1-973-256-3737
mPhase Technologies, Inc.
SOURCE mPhase Technologies, Inc.