The NASDAQ and the Dow Jones Surrendered to Love

MyBrandz, the new independent web service for brands fans, has built a new stock investment portfolio, which is based on the top 20 most lovable brands on the web and succeeded in overpowering the leading financial indices.

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My Brandz Ltd

Feb 02, 2010, 03:51 ET

NEW YORK, Feb. 2 /PRNewswire/ -- MyBrandz recently built a new stock investment portfolio, The Brands Love Portfolio ("BLP") which is based on the top 20 most lovable brands on the web. This portfolio has shown much higher results than the Dow Jones, the NASDAQ, and the S&P 500 indices with an annual return of app. 64% (attached hereto).

(Photo: http://www.newscom.com/cgi-bin/prnh/20100202/NE48041 )

The BLP was created to validate MyBrandz's assumption and test the correlation between the love for brands and those brands success on the financial markets. The brands in the portfolio were chosen using MyBrandz unique proprietary algorithm which takes into consideration 28 different parameters, reflecting the buzz around the brand on the web such as: number of mentions on twitter, number of fans on Facebook and on MyBrandz as well.

MyBrandz will grant the BLP shares as part of the recently launched “Own Your Brand” contest, where members who proved themselves as a brand biggest fans could win a real, live, brand stock and become its owner.

The top 20 most lovable US public brands' shares are:

1. Apple, 2. Starbucks, 3. Google, 4. Playboy, 5. Disney, 6. Nike, 7. Coca Cola, 8. Nintendo, 9. Sony, 10. Pepsi, 11. Microsoft, 12. Dell, 13. Mcdonald's, 14. Urban Outfitters, 15. Ford, 16. Blackberry, 17. Virgin, 18. Ebay, 19. Mattel (Barbie), 20. Limited Brands (Victoria's Secret).

For the time being, the BLP functions only as a virtual portfolio, which anyone can follow, test and compare with other indices. Over the next months, MyBrandz will continue to develop it and upon the results, it may release it to the market as a new investment product.