The National Center for Civil and Human Rights Names Porter Novelli PR Agency of Record as it Prepares for Opening Day Porter Novelli to Support Center's Efforts to Harness Atlanta's Legacy of Civil Rights to Strengthen the Worldwide Movement for Human Rights
ATLANTA, June 11, 2014 /PRNewswire/ -- The National Center for Civil and Human Rights (NCCHR) will partner with global communications leader Porter Novelli to open an innovative cultural institution that shares powerful, real-life stories of both the American Civil Rights and Global Human Rights movements. Through its bold and interactive experience, The Center will inspire visitors to discuss and think about their role in creating a more just and humane future for all.
Porter Novelli will help make the Center for Civil and Human Rights known as a place to reflect on the past, celebrate progress and civilly convene around the human rights issues of our day. Porter Novelli will also work with The Center to attract patrons, promote the mission and programs of the organization, and position the institution at the forefront of the timeless dialogue about human rights.
"Porter Novelli's passion for driving positive change around important issues make them an excellent partner to help craft and drive The Center's public relations program," said Doug Shipman, CEO, NCCHR. "Porter Novelli understands The Center's mission and is weaving this vision through our communications efforts. We are excited to work with them to increase awareness of The Center as we prepare to open our doors in June."
Heralded by the New York Times as one of the 52 places to visit in 2014, the sustainable, 42,000 square foot Center for Civil and Human Rights will be located in the heart of downtown Atlanta next to the Georgia Aquarium.
"The opportunity to secure recognition for the National Center for Civil Rights as the convener of human rights dialogue speaks to Porter Novelli's heritage of doing well by doing good," said Brad MacAfee, president, North America, and managing director, Porter Novelli Atlanta. "The Center is an awesome chance to meld our legacy of developing campaigns for social good with our experience in launching global brands in the marketplace. We are honored to help open a world-class institution that empowers people to stand up for the protection of all human rights."
About The Center for Civil and Human Rights
The Center for Civil and Human Rights in Downtown Atlanta is an engaging cultural attraction that connects The American Civil Rights Movement to today's Global Human Rights Movements. The Center will feature four immersive and thought-provoking exhibit spaces, including a continuously rotating gallery of items from the Morehouse College Martin Luther King Jr. Collection, where visitors can view the personal papers and items of Dr. King. The Center will also provide designated event spaces, and educational programs inspiring visitors to join to the ongoing dialogue about contemporary movements for human rights around the world.
About Porter Novelli
Porter Novelli is one of the world's leading public relations agencies. With 90 offices in nearly 60 countries, Porter Novelli delivers best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli's heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms. This is achieved by identifying and activating against key insights that drive transformational change – going beyond just "solving a problem". The result is greater than just influencing people – Porter Novelli makes them believe. Porter Novelli is a part of the DAS Group of Companies, a division of Omnicom Group Inc.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
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SOURCE Porter Novelli