The New Yorker Launches The Business Pages - A New Online Hub for All Things Business
NEW YORK, Feb. 20, 2013 /PRNewswire/ -- The New Yorker's new online hub for business coverage and commentary, The Business Pages, launches today on newyorker.com. It will feature business content from the magazine, as well as original Web content from Malcolm Gladwell, James Surowiecki, John Cassidy, Amy Davidson, Ken Auletta, Tim Wu, and many others. Xerox is the exclusive launch sponsor of The Business Pages. Weekly features on the site include "The Idea of the Week," an infographic visualization of an important business or financial issue; "The Number," a deep dive into an economic indicator, data point, or other figure that best captures what's happening that week; a video series hosted by James Surowiecki, tied to his column in the magazine, The Financial Page; and "How Do They Make Money?," a series that asks how different people make their livings—from street musicians to shoeshine men to fishermen. The hub will also provide links to classic New Yorker stories about business.
"Our hope is that The Business Pages becomes a place for readers who care about economics, people, and, most important, ideas," said Nicholas Thompson, the editor of newyorker.com. "We want to do what The New Yorker's business coverage has done for eighty-eight years, but with Internet speed, to react quickly to business trends and breaking news."
"The New Yorker is an iconic brand evolving to meet the growing need for digital 'always on' news and information," said Christa Carone, the chief marketing officer for Xerox. "We see The Business Pages as a complement to our brand transformation, using technology and innovation to deliver services that simplify how work gets done."
Today's posts include Ken Auletta on the future of television; Tim Wu on Apple and the debate over open and closed software companies; John Cassidy on the economics of the sequester debate; and James Surowiecki on the problem with the banking industry. We also are unlocking, for the first time, Kelefa Sanneh's feature on the Scotch industry, from the print magazine.
Visit The Business Pages here: http://www.newyorker.com/business
Newyorker.com combines the sensibility, voice, and look of The New Yorker with the up-to-the-minute speed of the Internet. With original audio, video, photography, cartoons, and at least a dozen new articles each day, newyorker.com delves deeply into stories and offers timely coverage and analysis of breaking news and cultural events. Traffic to newyorker.com is at an all-time high: the site saw 9.6 million unique visitors in January, 2013, up 111% from the prior year, and thirty-three million page views in January, 2013, up 74% from the prior year. New newyorker.com channels and features added in 2012 include The Political Scene hub, the Health Care hub, the Humor Channel, the Page-Turner blog, a revamped Photo Booth blog, the Daily Cartoon feature, and the new blog from our archives, Double Take.
With sales approaching $23 billion, Xerox (NYSE: XRX) is the world's leading enterprise for business process and document management. Its technology, expertise and services enable workplaces – from small businesses to large global enterprises – to simplify the way work gets done so they operate more effectively and focus more on what matters most: their real business. Headquartered in Norwalk, Conn., Xerox offers business process outsourcing and IT outsourcing services, including data processing, healthcare solutions, HR benefits management, finance support, transportation solutions, and customer relationship management services for commercial and government organizations worldwide. The company also provides extensive leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. The 140,000 people of Xerox serve clients in more than 160 countries. For more information, visit http://www.xerox.com, http://news.xerox.com or http://www.realbusiness.com. For investor information, visit http://www.xerox.com/investor
SOURCE The New Yorker