ROSLYN, N.Y., Sept. 14, 2016 /PRNewswire/ -- The Northwest Company, a leader in the home textile industry and the number one throw manufacturer in the United States, today announced a multi-year agreement with the University of Texas and 289c Apparel. This partnership gives The Northwest Company the rights to manufacture and distribute University of Texas Longhorn products, including blankets, throws, bedding, bath and beach products, as well as accessories, exclusively.
"At The Northwest, we believe there is enormous potential for brand building in the collegiate market through exclusive partnerships that will enhance, promote and protect brand identity," stated Ross Auerbach, President of The Northwest Company. "UT is known for having a strong, tight knit community and tremendous amount of school spirit, which is something worth bringing continuity to. As we've been a partner with UT for more than 20 years, we are very happy about expanding this important key relationship."
"The Northwest Company has proven to be successful in their partnerships with the professional leagues and we are certain that they will be able to effectively capture the spirit of the Texas Longhorns in the same light," said Bill Priakos, President of 289c Apparel. "We're excited to have a partner in bringing the UT brand to the next level from both a quality and wide distribution position with these products."
The Northwest Company will offer a variety of University of Texas products beginning in September of 2016. The products will be sold in leading and independent retailers nationwide as well as on www.thenorthwest.com.
"We are very excited to elevate our partnership with The Northwest Company through this new exclusive agreement, bringing along great industry experience to further grow our brand," says Craig Westemeier, Sr. Associate Athletic Director of University of Texas. "We have great confidence that this partnership will give our fans a wide offering of high quality UT products, allowing them to show off their true Longhorn pride."
The Northwest Company
The Northwest Company is recognized as a leader in the home textile industry and the number one throw manufacturer in the United States. The Northwest is a marketing-driven company producing innovative and exciting product for the most widely recognized brands in sports and entertainment. In addition, Northwest carries a complete line of original designs and their products are available in all areas of trade. For over thirty years, The Northwest's reputation for quality and commitment to its retail and consumer partners has been without equal. Please visit www.thenorthwest.com for more information.
About the University of Texas Trademark Licensing
The University of Texas at Austin is responsible for oversight of trademark licensing for all UT System components, including UT-San Antonio, UT-Arlington and UT-El Paso. Management of trademark licensing was transferred to Texas Athletics in the 2007-08 fiscal year. Revenue from trademark licensing is generated through royalty payments and the sale of licensed consumer goods bearing Texas' logos and wordmarks, including the iconic Longhorns silhouette.
About 289c Apparel
289c Apparel is a premier collegiate trademark management company established in 2011 to provide customized brand management for major colleges and universities merchandising. Our dynamic, experienced and passionate team has created a full-service design, merchandising, licensing and marketing company that specializes in the college apparel business. We employ a talented staff of designers, graphic artists, sales, and production professionals with the capability to establish and manage every aspect of a collegiate licensing program. 289c Apparel is dedicated to being a center of excellence in creating unique partnerships with each of our clients, retailers, licensees, and consumers.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/the-northwest-company-secures-exclusive-5-year-licensing-deal-with-the-university-of-texas-and-289c-apparel-300327809.html
SOURCE The Northwest Company