'The Office' Lives On As Quill.com, NBCUniversal Extend Dunder Mifflin Licensing Deal
Quill.com Celebrates Extension With Sweepstakes Launch and Sale Pricing
LINCOLNSHIRE, Ill. and UNIVERSAL CITY, Calif., Feb. 10, 2014 /PRNewswire/ -- The groundbreaking licensing deal that created the Dunder Mifflin line of office products has received a multi-year extension, Quill.com and NBCUniversal announced today.
To celebrate the extension, Quill is giving away commemorative "World's Best Boss" mugs to the first 200 people who share pictures of Dunder Mifflin products in their offices via Twitter using the hashtag #ShowUsYourDunder, or who e-mail email@example.com. Many submitted photos of the products in their "natural habitat" will be featured on the Dunder Mifflin home page and via Quill.com's Facebook and Twitter pages.
Quill.com is also offering discounts of up to 30% on select Dunder Mifflin items purchased through March 31, 2014.
"On 'The Office,' Dunder Mifflin is a struggling company, but in the real world it's a thriving brand," said Paul Bessinger, Quill.com's Director of Innovation. "Businesses all over the nation have learned that it's fun to have a bit of 'The Office' in their workplaces."
To date, more than 171,000 offices have purchased Dunder Mifflin products. "The success of the real-life Dunder Mifflin brand is helping to keep the legacy of 'The Office' alive with the show's many fans and we are thrilled that it will continue for years to come," said Kim Niemi, Senior Vice President, NBCUniversal Television Consumer Products Group.
Quill.com has sold Dunder Mifflin-branded office products since late 2011, when it launched Dunder Mifflin Copy Paper, which became one of Quill.com's top five SKUs (out of more than 150,000). That early success inspired a 2012 line extension that added new Dunder Mifflin products such as "Sticky Squares," "Yellow Paper with Straight Lines" and Sharpies. Though the final first-run episodes of "The Office" aired last May, interest remained robust enough for Quill.com and NBCU to extend their licensing agreement, which was brokered by Joy Tashjian Marketing Group, LLC. JTMG worked on both the original licensing deal and the renewal.
Quill.com provides busy professionals every product they need to run their small- and medium-size businesses. Delivering an expansive assortment of products like technology, cleaning & breakroom supplies, business furniture, safety products and general office supplies, our singular focus is on meeting the needs of our customers. Founded in 1956, Quill.com is headquartered in Lincolnshire, Ill., employs more than 500 people and operates 12 state-of-the-art distribution centers. In 1998, Quill.com proudly became part of Staples, Inc. For more information, please visit www.quill.com, or follow us at www.facebook.com/quill or at www.twitter.com/quillcom.
About NBCUniversal Television Consumer Products Group
NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBC Entertainment and Catalog portfolio, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and www.nbcuniversalstore.com. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.
About "The Office"
From Deedle-Dee Productions, Reveille and Universal Television comes the multi-award-winning comedy series "The Office," the hilarious documentary-style look into the humorous and sometimes poignant foolishness that plagues the world of 9-to-5 in the half-hour. A fly-on-the-wall "docu-reality" parody about modern American office life, "The Office" delves into the lives of the workers at Dunder Mifflin Sabre, a paper supply company in Scranton, Penn. "The Office" is executive-produced by Ben Silverman, Greg Daniels, who developed the series for American audiences, Ricky Gervais, Stephen Merchant, Howard Klein, Paul Lieberstein, Brent Forrester and Dan Sterling.
Formed in 1998 by noted licensing executive Joy Tashjian, Joy Tashjian Marketing Group, LLC (JTMG) specializes in implementation and strategic retail development for entertainment and fashion trademarks. 2012, JTMG was named among the country's Top 40 Licensing Agencies by License Global Magazine. JTMG is a three-time, 2012 International Licensing Show LIMA nominee in the categories: Best Entertainment, Film or Celebrity License Program of the Year ("The Biggest Loser"), Best Licensee Program (Quill.com for "The Office"/'Dunder Mifflin' Copy Paper), Best Direct to Retail Program of the Year (Walgreens for "The Biggest Loser"). 2008, JTMG won for "Best Retail Promotion of the Year" for their work on "Deal or No Deal" with Toys R Us. JTMG represents many prestigious television properties, production studios and serves as the Agency of Record for; NBC Television; USA Network and CNBC Networks, Comcast Entertainment Group's E! Television and G4 Network, Shed Media US's Supernanny on Lifetime Television, Gogo's Crazy Bones from Magic Box and PPI. JTMG's portfolio of television programs include NBC's SMASH, The Jimmy Fallon Show, Parks & Recreation, 30 Rock, The Biggest Loser and The Office, E's True Hollywood Story, Keeping Up With The Kardashians, Kourtney and Khloe Take Miami; and Endemol's Fear Factor and Deal or No Deal