The One Club Launches Facebook Page Post Showcase, Newsfeeder.com
NEW YORK, March 26, 2013 /PRNewswire/ -- The One Club, sponsors of the prestigious One Show Awards, today announced the launch of Newsfeeder.com, a website that showcases the most creative Facebook page posts made by brands. Newsfeeder enables creatives to search through a repository of curated Facebook page posts by a number of categories, including agency, brand, most recent, most comments, most likes and most shares.
Created by The One Club, with strategic partnership and technical assistance from Facebook Studio, Newsfeeder's goal is to highlight the best work of those influencing this relatively new, but impactful medium. Newsfeeder is also a forum for creative professionals to view and comment on the best work being shared across social media's biggest stage.
Newsfeeder leverages the growing influence Facebook page posts have on brands and, consequently, the creative community. Facebook boasts over 618 million daily users – the equivalent audience to six Super Bowls – who spend the majority of their time interacting with friends and brands on News Feed. News Feed represents a significant opportunity for brands to engage their target audiences, which is driving creatives to innovate with Facebook page posts.
"As the unequivocal leader in social media, Facebook draws an unfathomable amount of creative work," said Kevin Swanepoel, President of The One Club. "The goal of Newsfeeder, given the overwhelming number of Facebook page posts, is to discover the best work, showcase it, and provide a virtual meeting ground for creatives to interact regarding that work."
Many of the top names from the creative field are participating, including Ted Royer, Executive Creative Director of Droga5; Rob Reilly, Chief Creative Officer at CP+B; Nick Law, Global Chief Creative Officer at R/GA; Gerry Graf, founder and Chief Creative Officer at Barton F. Graf 9000; Eric Silver, Chief Creative Officer at Silver + Partners; Jonah Peretti, Chief Executive Officer at Buzzfeed; and Danilo Boer, VP Creative Director at BBDO NY. Serving as contributors, they have the ability to curate creative work as well as provide feedback on individual posts. Every month, Newsfeeder will invite new guest contributors to pick and comment on their favorite posts.
"It's great that Facebook can really bring back what was so nice about print, before people stopped caring about print," said Ted Royer, Executive Creative Director of Droga5 and Newsfeeder.com contributor.
Please visit www.newsfeeder.com to see the best creative work on Facebook page posts by brands. Visit www.oneclub.org for information on the One Show Awards and www.facebook-studio.com to view other Facebook Studio projects.
About The One Club
The One Club, a non-profit organization, exists to champion and promote excellence in advertising and design in all its forms. Founded in 1975, as part of its mission to promote high standards of creative excellence, The One Club produces the One Show, One Show Design, One Show Interactive and One Show Entertainment. The coveted One Show Gold Pencils are regarded as the zenith of achievement in the advertising world. Its OneScreen Short Film & Video Festival returned from a four-year hiatus in 2012.
In 1995, The One Club established an education department, dedicated to fostering the creative talents of advertising students nationwide. The department administers scholarships to outstanding students in advertising programs at a variety of schools across the country and produces an annual College Competition. As a part of this department, the award-winning One Club Diversity Program conducts workshops, portfolio reviews and outreach to multicultural students around the country.
Art & Copy, a documentary film produced by The One Club, won an Emmy Award after appearing on PBS Independent Lens.
SOURCE The One Club