CHICAGO, Nov. 13, 2015 /PRNewswire/ -- Digital media company Onion, Inc. has expanded even further into the social media universe with the launch of its first branded content partnership with Facebook's premium video advertising program, Anthology.
Anthology, which launched in April, pairs Facebook's unique insights and scale with publishers' distinct voice and content production to deliver highly relevant, insight-driven content to a targeted audience on behalf of brand partners.
As one of Anthology's original media and publishing partners, creative services division of Onion, Inc., Onion Labs, creates branded content that leverages the sensibility of The Onion and delivers on a brand's objectives.
In its first advertising campaign for Anthology, Onion Labs teamed up with Dell, HP, Intel, Lenovo and Microsoft – to develop a one-of-a-kind, comedic video series and content platform showcasing the exciting innovation in today's newest personal computers (PCs).
"Through our Anthology partnership, Onion Labs leverages Facebook insights to create more strategic creative content for our clients," said Julie Scott, Onion, Inc.'s VP of account management. "The combination of insight-driven creative and contextual targeting is already proving successful for Onion Labs, Facebook and all the partner brands involved in the campaign around educating consumers about the amazing things the next generation of PCs can do."
The brand brief for the work centered on creating immersive native and branded content in order to tell stories through entertaining lenses that will show, share and personalize PC experiences in a relatable way. To deliver on that goal, Onion Labs produced a custom video series starring Saturday Night Live star Kenan Thompson as self-help talk show host, "Dr. Jimm".
The nine-part series, titled "Help! I'm Turning into My Parents!", will run on Facebook through December 15.
About Onion, Inc.
Onion, Inc. is a Chicago-based digital media company composed of America's Finest News Source, The Onion; pop-culture sister publication, The A.V. Club; internet culture satire website, ClickHole; celebrity gossip website, StarWipe; and creative services agency, Onion Labs. Founded in 1988, The Onion has become America's most recognizable and prominent source of comedy, with daily coverage of politics, technology, sports, business, entertainment and more. Onion, Inc. properties have a shared audience of over 30 million monthly unique visitors and account for more than 5.5 million Facebook fans, 8.5 million Twitter followers, and 800,000 YouTube subscribers.
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SOURCE Onion, Inc.