The Outcast - PumpTopTV Network Reaches Monthly Nielsen Verified Audience of 23 Million Drivers
Ranks the 3rd largest away-from-home video network on Nielsen's Q2 2010 4th Screen report
SANTA MONICA, Calif., Nov. 2, 2010 /PRNewswire/ -- Outcast announced today that it has partnered with Nielsen to measure and report network audience traffic each month across the industry's largest fuel network with 12,000 screens in top markets in the US. In the first Pocketpiece report, Nielsen measured the growing network at more than 23 million monthly on-the-go consumers.
In the recently released Q2 2010 4th Screen Report, Outcast - PumpTopTV was the third largest away-from-home television network by monthly visits and the only network delivering a one-to-one experience.
"The Outcast - PumpTopTV Network is one of the few digital platforms that offers brands a true one-to-one viewing experience with precise measurement," said Nathan Gill, Chief Media Officer of Outcast. "We are pleased to announce Nielsen as our third party auditor of this highly engaged audience and look forward to sharing the results of our growing network with our partners each month."
Because each driver is tied to a fuel transaction, Nielsen's approach to overlaying demographic information with fueling transaction data makes for a highly precise and measurable media form. This in turn helps brands better plan and optimize Outcast with other major media considerations including traditional TV and Internet.
The rapid growth of Outcast's network fueled most recently by the announcement of an exclusive OEM partnership with Gilbarco, the largest pump manufacturer in the world, continues to drive significant investment in leading research initiatives aimed at helping brands better understand Outcast's on-the-go consumer.
About Outcast Media
Outcast Media is a leading digital media company reaching on-the-go consumers while they fuel their vehicles. Outcast pioneered the first ever digital screen at the pump in 2004 and continues to drive innovation in the space. Today, Outcast has high-definition LCD screens with rich sound to entertain captive consumers creating a one-to-one communication platform for advertisers without ad skipping or channel surfing. Advertisers such as Red Bull, GM and Chase reach a combined audience of more than 23 million consumers each month on 12,000 screens at service stations and convenience stores nationwide on Outcast and PumpTopTV's joint venture network. The company is privately held and is headquartered in Santa Monica, Calif. with offices in New York City. For more information, please visit www.Outcast.net.
For further information contact: Elyssa Gray at Outcast Media Relations at firstname.lastname@example.org.
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