The Panasonic LUMIX DMC-XS1: Slim and Stylish for the Photographer-Around-Town A combination of style and performance, the compact LUMIX DMC-XS1 offers a premium camera experience in an ultra slim, beautifully designed form.

LAS VEGAS, Jan. 7, 2013 /PRNewswire/ -- The brand new LUMIX DMC-XS1 offers users the ultimate in compact style and substance, combining amazing camera performance with stunning design. With 16.1 megapixels and at just 14mm thick, the XS1 is the perfect accessory for anyone taking regular pictures on the go.

Small enough to slip inside your pocket, the XS1 is the perfect camera for all those unplanned photo opportunities – that beautiful sunset on your way home from work or an unmissable snap of friends on a big night out.

Available in a range of 3 different colors including, white, black and red, there is a LUMIX XS1 to suit all personalities.

Ultra slim and stylish
At just a little more than a half inch thick, the XS1's body is designed to fit perfectly into your pocket, so you can have amazing camera performance on hand whenever and wherever you need it, providing excellent picture quality results.

Whether you're taking pictures on a big night out or have spotted the perfect photo while out and about, the XS1's simple, sleek and modern design is the perfect accessory to complement your style.

No compromise on performance
Despite its small, slim yet stylish design, the LUMIX XS1 is packed with a host of features that provide amazing results in every situation.  A 16.1 megapixel lens housed in the camera's slender frame means you are guaranteed amazing quality with every shot. What is more, an Ultra Wide Angle 24mm lens ensures that you get the most from your indoor and landscape photography.

With a 5x Optical Zoom, and 8x Intelligent Zoom, the XS1 is capable of getting up close and personal at the press of a button, without sacrificing picture quality. Also, the LUMIX XS1 is not just the ideal camera for photography on the move, 1280x720 HD video recording capability also makes it the perfect accessory for capturing impromptu movie content.

For both photos and movies, the XS1's optical image stabilizing system (MEGA O.I.S.) makes sure that neither a shaky hand nor a bump in the road compromises your creativity. With MEGA O.I.S even the slightest camera movements are compensated for by moving the lens in the opposite direction.

A new level of creativity
Aspiring photographers can take advantage of the XS1's wide range of creative and artistic features and functions. All-new Creative Control allows you to choose from a selection of 13 different filters before you take your photo. Options such as 'Retro', 'Pop' and 'Miniature' provide a new level of creativity and control to your photography, adding to even the simplest of pictures. Stunning panoramic shots are achievable with the 180 degree panorama mode, and you'll also be able to make any necessary changes after you have taken your picture with Creative Retouch. Applying your creativity could not be easier or more intuitive with a simple user interface and a large 2.7 inch LCD screen. 

Intelligent technology for perfect results
The LUMIX XS1's Intelligent Auto (iA) capability can be set with one-touch and prevents out-of-focus photos.  With iA it is easy for any standard of photographer to take great photos anywhere, at any time.

The iA's Intelligent Scene Selector automatically recognizes your conditions and selects the perfect mode for you. Whether you are taking an image in a poorly lit nightclub or a vacation shot in the midday sun, the LUMIX XS1 will do all the complicated work for you, ensuring amazing quality every time.

The best in form and function
Marc Sorkin, Product Marketing Manager, Panasonic Consumer Marketing Company of North America said: "With the LUMIX XS1's stunning design and slim shape, it is the perfect accessory for any fashion conscious photographer. Offering amazing performance and unbeatable control, users can capture high quality photos and movies and amaze their friends and family with their creativity."

Key features:

  • Beautiful design: The LUMIX XS1 fits amazing capability into a stunning modern design that is just 14mm wide (17.6mm including lens)
  • Tailored to your style: 3 colors mean that there is a camera to suit any style and preference
  • Uncompromising performance: A 5x Optical Zoom lets you get up close and personal every time, and a 24mm Ultra Wide Angle lens means every detail of those special moments is captured
  • Stunning results in any environment: A 16.1-megapixel sensor provides amazing image quality even in low light and the intelligent Auto capability - including POWER O.I.S - ensures amazing quality, every time
  • Great quality movies: High Definition 1280x720 30p video recording allows you to make amazing quality movies on the go
  • Stay in control: The XS1's 2.7 inch LCD screen and intuitive user interface mean you can get the most out of the camera quickly and simply
  • Do justice to your view: The new Creative Panorama mode enables you to take stunning 180 degree panoramic shots just by swivelling the camera and you can even add creative effect to it
  • Explore your creative side: The Creative Control feature includes many creative filters such as soft focus, toy camera effect and retro.Creative Retouch also means you can fix any imperfections on the move.

The XS1 will be in available in the stores and online at the end of March.

Panasonic LUMIX DMC-FH10 & LUMIX DMC-F5
Two similarly stylish LUMIX compact cameras are also available from Panasonic in the shape of the DMC-FH10 and DMC-F5. The LUMIX FH10 provides identical performance to the XS1 (minus Creative Control filters) in an ever so slightly larger camera. The new, entry-level LUMIX F5 retains the stunning design of the XS1 and FH10 – as well as features such as MEGA O.I.S. and iA – and the inclusion of a 14.1 megapixel sensor make it an amazingly affordable option.

The FH10 and F5 will be in available in the stores and online at the end of March.

About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada.  The Company's portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more. 

Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company's Eco Ideas programs. In the 2012 Interbrand Annual Best Global Green Brands ranking, the Panasonic brand jumped four spots to number six: http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2012-Report.aspx.  Follow Panasonic on Twitter @PanasonicUSA, and additional company information for media is available at www.panasonic.com/pressroom.

SOURCE Panasonic



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