The Perfect End to the July 4th Holiday Weekend: A Free Junior Deluxe Sandwich From Arby's

Arby's® Restaurants Nationwide Offer Sneak Preview of New Value Menu Item

Jul 05, 2010, 04:00 ET from Arby's Restaurant Group, Inc.

ATLANTA, July 5 /PRNewswire/ -- Now that the July 4th weekend is winding down, it's time to get some relief…for your wallet!  Arby's is offering its new Junior Deluxe sandwich free, with any drink purchase, today, Monday, July 5.  

The latest addition to Arby's Value Menu, the Junior Deluxe features oven-roasted, thinly sliced roast beef, topped with crisp, fresh lettuce, ripe tomato and mayo on a toasted sesame seed bun.  The Value Menu, which launched in April, features Arby's signature offerings starting at $1.

"We're thrilled about adding the Junior Deluxe to the Arby's Value Menu," says Steve Davis, chief marketing officer, Arby's Restaurant Group, Inc.  "The July 4th fireworks are over, but this sandwich helps people close out the weekend with another kind of explosion – a little 'kaboom' for their buck. Think of Arby's as the home of the free and the delicious."

The free Junior Deluxe Sandwich offer will be available during normal business hours today, Monday, July 5, with any drink purchase, excluding Value drinks and coffee, at participating Arby's locations nationwide.  This offer is limited to one per person while supplies last.  Consumers will need to ask for their free Junior Deluxe with drink purchase to receive the offer.

For more information about Arby's Junior Deluxe giveaway, please visit http://www.facebook.com/arbys or follow Arby's on Twitter at http://twitter.com/Arbys.

About Arby's Restaurant Group, Inc.

Known in the fast food industry for creating unique, premium sandwiches, Arby's has been in the roast beef business since 1964 when the Raffel Brothers first opened an Arby's restaurant under a glowing neon cowboy hat in Boardman, Ohio. Today, headquartered in Atlanta, Arby's Restaurant Group, Inc. is the second largest quick-service sandwich chain in the U.S. with nearly 3,700 restaurants system wide. In addition to its classic, slow-roasted, freshly sliced roast beef and Beef 'n Cheddar sandwiches, Arby's one-of-a-kind menu also includes a deli-style Market Fresh® line of sandwiches, toasted subs and salads, Curly Fries, Jamocha shakes and the 2010 introduction of a national Value Menu, starting at only $1.  Arby's Restaurant Group, Inc. is a subsidiary of Wendy's/Arby's Group, Inc. (NYSE: WEN). To learn more about Arby's, please visit www.arbys.com.

SOURCE Arby's Restaurant Group, Inc.



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