The Perfect Storm: Gosling's Rums Tops 100,000 Cases In U.S.
BOSTON, April 30, 2013 /PRNewswire/ -- If it seems like Gosling's of Bermuda has become a very hot rum, you're right. The once Bermuda-only brand surpassed the 100,000 case level in 2012 via their partner Castle Brands.
(Photo: http://photos.prnewswire.com/prnh/20130430/NE04592 )
As John Glover, Chief Operating Officer of Castle Brands explained, "It was a combination of events that helped push us over."
The growth of the dark rum category helped, but so too did the growing appreciation of Gosling's Black Seal rum. Its distinctive taste is unlike any spirit because Black Seal includes products of both pot stills -- as used to make fine Cognacs -- and continuous stills -- as used for making grappa. One imparts flavor, the other yields a subtle elegance. Together they work wonders. And win medals. In fact, The Beverage Testing Institute awarded Black Seal its highest honor, the Platinum Medal.
Then there's the unique, trademarked Dark 'n Stormy® cocktail featuring Black Seal Rum. It continues to win over rum lovers by droves. Long the National Drink of Bermuda, the Dark 'n Stormy also stars Gosling's own Stormy Ginger Beer. The cocktail's burgeoning popularity in the U.S. even prompted Gosling's to launch an RTD version in sleek, 8.4 oz. cans, thereby introducing a whole new demo to the Dark 'n Stormy.
And, besides Gosling's Black Seal being an award winner, it didn't hurt that Gosling's Family Reserve Old Rum was judged best in the world by none other than the Caribbean Rum Journal.
"We call it the perfect storm," says a smiling Malcolm Gosling, 7th generation President. "And, happily, it shows no sign of letting up!"
Castle Brands is a developer and international marketer of premium beverage alcohol brands including: Gosling's Rum®, Jefferson's®, Jefferson's Presidential Select™, Jefferson's Reserve® Bourbon and Jefferson's Rye, Boru® Vodka, Pallini® Limoncello, Raspicello and Peachcello, Knappogue Castle Whiskey®, Clontarf® Irish Whiskey, Celtic Honey® Liqueur, Brady's® Irish Cream, Travis Hasse's Original® Liqueurs, Tierras™ Tequila and Gozio™ Amaretto Liqueur. Additional information concerning the Company is available on the Company's website, www.castlebrandsinc.com.
For information about U.S. distribution and wholesalers please contact Castle Brands, telephone: 646.356.0200.
Gosling's Brothers Ltd. is Bermuda's oldest business house. In 1806, Englishman William Gosling, sent his son James to sea, bound for Virginia with 10,000 pounds Sterling worth of wines and spirits. After ninety days on becalmed seas the charter on the good ship, Mercury, ran out and James was diverted to Bermuda, where James decided to open a wine and spirits shop. Since 2004, seventh generation, E. Malcolm B. Gosling has been spearheading a major American expansion of the brand. Gosling's offers three distinctive, award-winning products in its line: the flagship brand, Gosling's Bermuda Black Seal Rum; Gosling's Gold Bermuda Rum; and the ultra special Family Reserve Old Rum. Gosling's also markets a popular Gosling's Stormy Ginger Beer in both regular and diet. And offers a Ready-To-Drink Dark 'n Stormy® cocktail in a can. Dark 'n Stormy® is a registered trademark of Gosling's Export (Bermuda) Limited, Hamilton, Bermuda.
SOURCE Gosling's Brothers Ltd.
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