The Playboy Party Presented By Crown Royal Promises To Be The Hottest Event In New Orleans During Pro Football's Biggest Weekend Of The Year Exclusive Party to be Held at Jackson Brewery Bistro Bar on Friday, February 1, 2013

LOS ANGELES, Jan. 30, 2013 /PRNewswire/ -- Playboy will once again throw the most exclusive party in town during New Orleans' highly-anticipated Super Bowl weekend.  The Playboy Party Presented by Crown Royal will be held at Jackson Brewery Bistro Bar on Friday, February 1, 2013, and promises to be one of the Big Easy's most talked-about events.  The legendary evening will be hosted by 20 Playboy Playmates, with music by DJs Devin Lucien and Jesse Marco and special performances by B.o.B and Trombone Shorty

With help from iconic whisky brand and presenting sponsor Crown Royal, celebrities, athletes and VIPs will be treated to an evening filled with Playboy sophistication and New Orleans-style charm and influence.  A unique brass band parade of MINI Roadsters, Playboy Bunnies, models and VIP guests will kick off the festivities as it winds through the French Quarter and ends on the Red Carpet where a masked MINI Paceman will be on display.  Once inside, guests will put on a Mardi Gras mask as they sip Crown Royal cocktails, have their palms read inside a MINI Countryman, enjoy delicious hors d'oeuvres seasoned with Tabasco Original Red Sauce from celebrity chef John Besh, snap photos in the MINI photo booth, and enjoy the evening in true New Orleans style.  

VIP guests will also have the opportunity to give back to U.S. soldiers by participating in The Crown Royal Heroes Project.  Upon entering the party, celebrities, athletes and Playmates will be invited to stuff a camo-themed purple Crown Royal bag with snacks that will be sent to troops overseas after the Big Game.

Last year's "Carnival Mystique" event in Indianapolis featured a performance by R&B superstar Ne-Yo.

Celebrities, musicians and athletes in attendance at the Playboy party in years past include Kanye West, Jon Hamm, Emmanuelle Chriqui, Usher, Bradley Cooper, Maria Menounos, Aaron Rodgers, Chris Evans, Jessica Szohr, Shaquille O'Neal, LMFAO, Gabrielle Union, Kellan Lutz, Mark Salling and Tony Romo.

About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.

About Crown Royal
Crown Royal Canadian whisky is the number one selling Canadian whisky brand in the US by value and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal Canadian whisky's smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky. For more information visit www.crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards Wines.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 115 MINI passenger car dealers in 38 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of six unique vehicles.

About McIlhenny Company
McIlhenny Company produces TABASCO® brand products, which are sold in more than 165 countries and territories around the world and labeled in 22 languages and dialects. The 144-year-old company makes a line of pepper sauces, including its world-famous Tabasco brand Original Red Sauce, Green Jalapeño Pepper Sauce, Chipotle Pepper Sauce, SWEET & Spicy Pepper Sauce, Habanero Sauce, Garlic Pepper Sauce and the newest addition, Buffalo Style Hot Sauce.

SOURCE Playboy Enterprises, Inc.



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