The Poynter Institute Unveils Major Redesign of its Industry-Leading Site, Poynter.org

Innovations include cleaner, bolder design for all devices and greater integration of Poynter's educational programs

Jan 07, 2016, 11:37 ET from The Poynter Institute

ST. PETERSBURG, Fla., Jan. 7, 2016 /PRNewswire-USNewswire/ -- The Poynter Institute today unveiled a newly designed Poynter.org, the leading publisher of media news and information that draws 9.6 million unique visitors a year. New features include streamlined navigation, smarter search, deeper integration with Poynter's journalism teaching and clean, mobile-friendly design.

"Poynter has a distinguished legacy in news design innovation, and this is a redesign tailored to how people consume news in 2016 – and that's increasingly on mobile devices," said Poynter President Tim Franklin.

"This new design is bolder and easier to navigate on all devices, vastly improving the user experience," Franklin said. "And, it provides a striking showcase for the great, original content that we produce, from trend stories on the media industry to breaking news. This redesign also much more closely integrates our industry coverage with our journalism teaching, which is known and respected around the world and helps distinguish our media site from all the others. The goal is not just to cover the news, but to inform and enlighten."

The redesign, the first since 2010, was guided by Mario García, a member of the Poynter Foundation board and CEO of García Media, a global media consulting firm that has led redesigns at more than 700 organizations worldwide, including The Wall Street Journal, The Washington Post, Aftenposten and McClatchy Company's 29 American daily newspapers.

"Personally, as someone who has been a part of the Poynter experience almost since its beginnings, collaborating on this project has been special and I can see how the website you see today reflects all that has made Poynter a special place for learning, while ushering in the new storytelling strategies that are part of how we consume news and information today," Garcia said in an article for Poynter.org about the redesign.

Readers will still find the same in-depth coverage of the media industry, timely analysis and how-tos by Poynter faculty and staff, training tips and a vast array of journalism and media jobs. The fresh, crisp design combined with editorial content will help readers navigate the transitions the media industry faces in the digital age.

One highlight is the new Coffee Break Course, drawn from the library of e-learning modules at Poynter News University, that drives Poynter's vision to fully integrate journalism teaching and editorial coverage in relevant and meaningful ways. This differentiation will become a competitive advantage, and will help to solidify Poynter's presence as the premier full-service resource to advance journalism everywhere.

About The Poynter Institute
The Poynter Institute for Media Studies is a global leader in journalism education and a strategy center that stands for uncompromising excellence in journalism, media and 21st century public discourse. Poynter faculty teach seminars and workshops at the Institute in St. Petersburg, Fla., and at conferences and organizational sites around the world. Its e-learning division, News University, www.newsu.org, offers the world's largest online journalism curriculum in 7 languages, with more than 400 interactive courses and 330,000 registered users in more than 200 countries. The Institute's website, www.poynter.org, produces 24-hour coverage of news about media, ethics, technology, the business of news and the trends that currently define and redefine journalism news reporting. The world's top journalists and media innovators come to Poynter to learn and teach new generations of reporters, storytellers, media inventors, designers, visual journalists, documentarians and broadcast producers, and to build public awareness about journalism, media, the First Amendment and protected discourse that serves democracy and the public good.

Contact: Tina Dyakon
Director of Advertising and Marketing
The Poynter Institute
tdyakon@poynter.org
727-553-4343

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SOURCE The Poynter Institute



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