The Princess Margaret Hospital Foundation Android Mobile Phone Application
Mobilotto, a subsidiary of Mobile Integrated Systems, is in production with an application for the secure order of Lottery Tickets and marketing communications to mobile devices
TORONTO, April 3, 2012 /PRNewswire/ -- Mobile Integrated Systems, Inc (OTCBB:LOTID), operating through its wholly-owned subsidiary Mobilotto Systems, Inc. ("Mobilotto"), today announced the deployment of a mobile lottery application for The Princess Margaret Hospital Foundation Lotteries. This Android application debuts the first mobile lottery application in Canada for a charitable lottery and allows users to register, receive notifications and order tickets directly from their mobile phones. Blackberry and iPhone versions will be released soon, giving most Smart Phone users a fast and convenient way to see prize offerings and order tickets. The announcement was made by Mr. Fulvio Ciano, President and Chief Technology Officer of Mobile Integrated Systems and Mobilotto.
"This release marks our official entry into the charitable fundraising market and is an exciting milestone for Mobilotto and for Charitable Lotteries," stated Mr. Ciano.
According to the Canada Revenue Agency, there are more than 80,000 registered Charities in Canada. Charitable donations exceed $8B annually in Canada and $275B in the United States.
The Princess Margaret Hospital Foundation Lotteries have raised more than $227 million since 1996.
The secure mobile lottery application for smart phones enables The Princess Margaret Hospital Foundation Lotteries to accept ticket orders, collect statistics and demographics, update subscribers in real time, and more. To learn more about the advantages and benefits of the solution click here:
To see the PMHF lottery website click here: www.helpconquercancer.ca
About Mobilotto and Mobile Integrated Systems
Mobilotto is a wholly-owned subsidiary of Mobile Integrated Systems, Inc. (OTCBB:LOTID). Mobilotto is a technology company developing the next generation of electronic gaming to enable secure lottery and sports betting play on mobile devices. The Mobilotto solution can allow Lotteries to sell more tickets to new players, to decrease the cost of operations, and to build a relationship with players by executing direct to consumer marketing campaigns to their phone. Lottery operators, mobile network operators and media companies, in partnership with the lottery license holder, will now be able to securely deploy popular games. The application can be custom tailored to each Lottery operator's regulatory environment, security needs, game preferences and player/client objectives. The comprehensive solution combines secure electronic transactions, familiar game play, location/jurisdictional verification, player registration and player analytics.
Various risk factors that may affect our business, results of operations and financial condition are detailed from time to time in the Annual Report on Form 10-K and in the Current Reports on Form 8-K and other filings made by Mobile Integrated Systems, Inc. with the U.S. Securities & Exchange Commission. The company's executive offices are located at 502-25 Adelaide St. East, Toronto, Canada; phone 416-479-0880. More information can be found at: www.mobilotto.com
About The Princess Margaret Hospital Foundation
The Princess Margaret Hospital Foundation raises funds to create and deliver a model for Personalized Cancer Medicine for patients at The Princess Margaret, across Canada and around the world. The Princess Margaret Hospital and its research arm, the Ontario Cancer Institute, includes The Campbell Family Cancer Research Institute and The Campbell Family Institute for Breast Cancer Research. PMH is part of the University Health Network, which also includes Toronto General Hospital, Toronto Western Hospital and Toronto Rehabilitation Network. More information about The Foundation can be found at www.pmhf.ca.
The Princess Margaret Hospital Foundation lotteries are intended for residents of Ontario.
SOURCE Mobile Integrated Systems, Inc.
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