WATERTOWN, Mass., Dec. 16, 2015 /PRNewswire/ -- Liaison, the leader in admissions management and enrollment marketing solutions for higher education institutions, today announced that it will power a centralized application service (CAS™) for the Professional Science Master's (PSM) National Office. The solution will allow the National Office to help affiliated PSM programs deliver an exceptional applicant experience and improve their admissions workflows.
The PSM is an innovative, new graduate degree designed to allow students to pursue advanced training in science or mathematics, while simultaneously developing workplace skills highly valued by employers. Sample programs include biotechnology, data analytics and environmental sciences. The PSM centralized application service (PSMCAS) will serve as a single source of information, helping applicants identify schools to which they are well-matched. PSMCAS is a comprehensive admissions solution that combines application software, integrated services and analytical capabilities. The solution will provide:
- Access to comprehensive data – The National Office will have access to accurate historical and real-time applicant data and forecasting tools to develop workforce trends and projections, tailor recruitment strategies to reach under-represented populations and inform public policy decisions.
- Unparalleled admissions software and reporting capabilities – Schools will receive, at no cost, robust admissions software through which they can analyze their applicant pool, forecast against admission goals and benchmark against other schools to facilitate better admissions decisions and improve their enrollment processes.
- A wider, more diverse pool of students – Schools that are a part of PSMCAS will have improved reach and awareness of their programs to drive applications from a larger and more diverse pool of students, helping them to meet recruitment goals.
- An exceptional applicant experience – Students can research and apply to multiple PSM schools using a single electronic application with an easy, intuitive interface that helps them navigate and simplify the application process.
"Since PSM's founding in the late 1990s, the movement has made significant strides in supporting the growth of these innovative higher education programs," said James D. Sterling, Faculty Director of the PSM National Office. "Liaison, with its state-of-the-art technology and integrated enrollment services, will help bring more attention to our programs and increase understanding and awareness for prospective students. Liaison's leadership in CAS and impressive track record with many leading associations will greatly benefit us."
The PSM National Office, which sees its member programs process nearly 10,000 applications annually, will join more than 28 associations in using Liaison's CAS™.
"The PSM National Office has taken the next step in supporting their students and programs," said Michael Behringer, CEO and President of Liaison. "Given the continued growth of the PSM programs, a centralized application service will be instrumental in ensuring students and schools make well-informed decisions and will free admissions staff to focus their attention on creating exceptional experiences for applicants across the full enrollment cycle."
Liaison helps higher education institutions identify, recruit, and enroll best-fit students with improved outreach, application, and enrollment processes. More than 5,000 programs rely on our admissions management and marketing automation software and services to reach prospective students, streamline administrative tasks, and create exceptional experiences for applicants across the full enrollment cycle—from first interest to first day on campus.