The Promotion Marketing Association Announces 2012 Annual REGGIE® Awards Finalists

NEW YORK, Feb. 16, 2012 /PRNewswire/ -- The Promotion Marketing Association (PMA) announced today the finalists for its 29th Annual REGGIE® Awards, the highest honor in promotion and integrated marketing.  Winners including the SUPER REGGIE will be announced March 15th during the REGGIE Gala Awards dinner, part of the organization's Annual Marketing Conference, at the Westin Chicago River North Hotel. 

"This year marks a very different selection process, as the fierce competition in some categories resulted in a few outstanding entries that were within a tenth of a point from winning. Therefore, we are creating a Short List to acknowledge those outstanding campaigns – another way to uphold the REGGIE Awards legacy as the industry barometer for true excellence in brand activation," said PMA president Bonnie Carlson. 

The SUPER REGGIE is chosen from among all GOLD REGGIE winners by a Blue Ribbon Panel, comprised of industry leaders across a breadth of industries and agencies engaged in integrated marketing. According to Ms. Carlson, "The criteria for winning include brand-building, creativity, insights and results; results are particularly important - after all the REGGIE awards are still about the ability to make the register ring." 

REGGIE winners become eligible to be considered for a Globe Award, a global competition among more than 25 participating countries honoring the world's best marketing communications programs.  A U.S. campaign must first win a 2012 REGGIE to earn consideration for a 2012 Globe Award.  Last year's SUPER REGGIE winner – Walgreen's "Arm Yourself for the Ones You Love" campaign – went on to be recognized as "Best in the World" in its category at The 2011 Globe Awards.

Following is the list of the REGGIE finalists in alphabetical order by campaign; marketer and agency names follows campaign:

Age-Specific (No budgetary parameters)

Coors Light Cold Snap Wrap

MillerCoors Coors Light

TEAM enterprises

Nesquik ESPN Ultimate Pass

Nestle USA

Alcone Marketing

Where's The Bunny?

Nestle

Disney Media

Best Cause, Green or Corporate Social Responsibility Marketing Campaign (No Budgetary parameters)

Small Business Saturday

American Express

Digitas

Walk With Walgreens

Walgreens

Arc Worldwide

WD-40 Drop & Give Me 40

WD-40 Company

Alcone Marketing

Business-to-Business (Includes trade programs) (No budgetary parameters)

Ray-Ban Polarized Tour

Ray-Ban

PGW Experience

The PO Box Your Other Address

U.S. Postal Service

DRAFTFCB

UBM TechWeb & Dell's Enterprise Efficiency

UBM TechWeb

Dell

Unilever Food Solutions Sandwich Pro

Unilever

Ryan Partnership

Digital Campaigns (No budgetary parameters)

American Express Unstaged

American Express

Momentum Worldwide and Digitas / Co-Lead Agencies on Account

Coca-Cola MyCokeRewards - Million Point Giveaway

Coca-Cola

The Marketing Store

Pop Camera Action

Pop Secret (Diamond Foods)

PrizeLogic / MARS Advertising

Experiential Marketing (Budget over $1,000,000)

Activision Call of Duty: XP

Activision Publishing

NCompass International, Inc.

Nickelodeon's World Wide Day of Play

Nickelodeon

Oasis

State Farm: Play today. Illuminate tomorrow.

State Farm

The Marketing Arm

Experiential Marketing (Budget under $1,000,000)

Downy "Mike in the Window"

Procter & Gamble

Digitas

Kleenex "Atrapa-Estornudos" (Sneeze Catchers)

Kimberly-Clark, Kleenex Brand

MASS Hispanic

New Balance Urban Dash

New Balance

OgilvyAction

International/Global promotion (No Budgetary Parameters)

Activision Call of Duty: XP

Activision Publishing

NCompass International, Inc.

Local, Regional Market (Budget over $500,000)

Kleenex "Atrapa-Estornudos" (Sneeze Catchers)

Kimberly-Clark, Kleenex Brand

MASS Hispanic

Near East: Make Dinner a Destination

Near East Food Products

The Marketing Arm

Vertex - Hidden C

Vertex Pharmaceuticals

Arnold Worldwide

Local, Regional Market (Budget under $500,000)

"We Love Upstate New York"

First Niagara

Adams & Knight Inc.

Best Buy Chicagoland

Best Buy

PrizeLogic

Coors Light Cold Snap Wrap

MillerCoors Coors Light

TEAM Enterprises

MultiCultural/Lifestyle (No Budgetary parameters)

Kleenex "Atrapa-Estornudos" (Sneeze Catchers)

Kimberly-Clark, Kleenex Brand

MASS Hispanic

Sprite Step off II

Sprite

ignition - inc

Walmart Acceso Total

Unilever

Lunchbox

Multi-Partner - 3 or more (No budgetary parameters)

Activision Call of Duty: XP

Activision Publishing

NCompass International, Inc.

Boardwalk Empire Season 3 "Compliments of Nucky" Campaign

HBO

Civic Entertainment Group

Walmart Soundcheck

Unilever

Lunchbox

National Consumer (Budget between $1,000,000 and $5,000,000)

Doritos Call of Duty

Frito-Lay/Doritos

The Marketing Arm

Most Interesting Masquerade

Dos Equis

G2 USA

Walk With Walgreens

Walgreens

Arc Worldwide

National Consumer (Budget over $5,000,000)

Canon Regains #1 Leadership Position for DSLRs with Project Imagin8ion

Canon EOS Cameras

Grey Alliance

Clorox Bleachable Moments

The Clorox Company

TPN Inc.

Cricket Muve Music

Cricket Communications

TPN Inc.

National Consumer (Budget under $1,000,000)

Can Hunt

MillerCoors

Arc Worldwide

Canhole

MillerCoors

Arc Worldwide

Latte Love

MilkPEP

DRAFTFCB

New Product Launch Promotion (No Budgetary parameters)

Activision Call of Duty: XP

Activision Publishing

NCompass International, Inc.

Dove VisibleCare Close-Up Challenge

Unilever

Ryan Partnership

Pro Bono Campaigns

SPCA: Know the Truth

SPCA

The Marketing Arm

Stop Bullying: Speak Up

Facebook

Tenthwave

Retailer-Specific Programs

GameStop Gears of War 3 Pre-Order Campaign

GameStop

The Marketing Arm

Small Business Saturday

American Express

Digitas

Walk With Walgreens

Walgreens

Arc Worldwide

Shopper Marketing (No budgetary parameters)

Canhole

MillerCoors

Arc Worldwide

Kleenex "Atrapa-Estornudos" (Sneeze Catchers)

Kimberly-Clark, Kleenex Brand

MASS Hispanic

The PO Box - Your Other Address

U.S. Postal Service

DRAFTFCB

Small Budget (Budget less than $100,000)

Best Western Independent Films Campaign

Best Western

Gotham Inc

Cesar® Brand & Pandora® Bring You Music To Love By

Mars Petcare

Catapult Action Biased Marketing

LET'S SUMMER: WIN 100 PRIZES EVERY DAY

Food Should Taste Good

Modernista!

Social Media Campaigns

Activision Call of Duty: XP

Activision Publishing

NCompass International, Inc.

Cup of Misfit Pens

Newell Rubbermaid Office Products

TRIS3CT

Small Business Saturday

American Express

Digitas

Sponsorship

Advance Auto Parts Monster Jam

Advance Auto Parts

Richards Sports + Entertainment

Nesquik ESPN Ultimate Pass

Nestle USA

Alcone Marketing

Snack Bowl 2011

Diamond Foods

MARS Advertising and PrizeLogic

Taste of Home Cooking School Tour

Gallo Family Vineyards

Centra360

"SHORT LIST"

Digital Campaigns (No budgetary parameters)

CLIF Bar - Meet the Moment

CLIF Bar

LeadDog Marketing Group

Magnum Ice Cream: Pleasure Personified

Unilever

Ryan Partnership

Experiential Marketing (Budget over $1,000,000)

Pico de Gap

Gap

A Squared Group

Wells Fargo "Hello" Experiential Campaign

Wells Fargo

Euro RSCG Impact

Local, Regional Market (Budget under $500,000)

Heineken Coachella

Heineken USA

G2 USA

MultiCultural/Lifestyle (No Budgetary parameters)

2011 Corona Hispanic Fall/Soccer "The Passion that Unites Us

Crown Imports - Corona Extra & Corona Light

Pana Vista

State Farm: Juega Hoy. Ilumina el Manana.

State Farm

The Marketing Arm

Multi-Partner - 3 or more (No budgetary parameters)

The XFINITY Couch

XFINITY from Comcast

GMR Marketing / Digitas

Retailer-Specific Programs

GameStop: LA Noire

GameStop

The Marketing Arm

Shopper Marketing (No budgetary parameters)

Walmart Family Mobile Launch

T-Mobile

TracyLocke

Small Budget (Budget less than $100,000)

Team Continuum; Team Can Fundraising Drive

Team Continuum

Eastwest Marketing Group

Social Media Campaigns

"We Love Upstate New York"

First Niagara

Adams & Knight Inc.

Big Break for Small Business

American Express

Digitas

GLAMOUR FRIENDS AND FANS CAMPAIGN SEPTEMBER 2011 ISSUE

Glamour

N/A

Stop Bullying: Speak Up

Facebook

Tenthwave

About the PMA

Founded in 1911, the Promotion Marketing Association was established to create standards of excellence and best practices in promotion marketing, and to be a resource for advocacy, information, and education for marketing professionals. Today, 100 years later, the PMA is the premier not-for-profit organization for promotion and integrated marketing, representing a $1 trillion industry, and comprised of Fortune 500 companies, marketing agencies, law firms, retailers, service providers, and academia. Representing thousands of brands worldwide, PMA remains committed to its original mission of building brands through promotion and integrated marketing, and championing the highest standards of excellence through advocacy, information and education. The PMA is headquartered in New York City.

SOURCE The Promotion Marketing Association