The Regan Group Announces Key Hire of Susan Graham, New VP of Marking & Strategy
Experienced marketing and promotions professional aims to help brands outsmart rather than outspend competition
HAWTHORNE, Calif., Nov. 2, 2012 /PRNewswire/ -- The Regan Group, an award-winning consumer engagement agency, announced today they have hired Susan Graham as Vice President, Marketing & Strategy. The move comes as The Regan Group (TRG) further solidifies its growth plan for 2013 and beyond.
Susan is an experienced marketing and promotions professional with nearly 20 years of agency and client-side experience. Most recently, Graham served as Executive Director, Integrated Marketing and National Promotions, at Fox Broadcasting for eight years where she was responsible for developing added-value opportunities the sales team utilized to enhance on-air sponsor packages. Graham also led a team in developing and securing off-air promotional partnerships that extended paid media efforts and served to increase awareness and drive tune-in for new and returning programming on the network. Annual leveraged promotional value averaged $7-10MM among brand and media partners.
Preceding her tenure at Fox, Graham served as Director of National Promotions at NBC Universal working on strategic partnerships for home entertainment and select theatrical releases. Prior, she served as Account Director at Flair Communications, where she negotiated multi-brand promotion deals with entertainment properties for ConAgra Foods. Her experience also includes Account Service positions at DDB Chicago, Upshot Marketing and DDB Dallas working on advertising and promotional marketing accounts such as McDonald's, SBC Communications, Pac Bell Wireless, E*Trade, Frito-Lay and Pepsi. Graham received her BA in Mass Communications/Advertising from Oklahoma City University where she graduated with honors.
"The addition of Susan Graham to TRG's executive team is very promising on many levels," says Patti Regan, President and CEO of TRG. "Our goal in 2013 is to further support challenger brands in gaining traction in-store by outsmarting the norms rather than outspending competitors. Her depth of knowledge in consumer promotions is key to planning these unique programs that drive our clients' sales objectives. As well, Susan's enthusiasm and focus on driving results as an executive and team leader blends perfectly with the culture TRG has fostered for 22 years. We're definitely excited about what's in store!"
About The Regan Group
The Regan Group is a full service consumer engagement agency that delivers guaranteed and measurable results through its 360-degree methodology, encapsulating all of the touch-points that surround the consumer. The Regan Group (TRG), with offices in LA and NY, has been in business for over 22 years and is one part Marketing Company, one part Engagement Agency and one part Distribution Company. Clients represent a spectrum of categories including Entertainment, Restaurant, CPG, Gaming, Retail and Agencies. TRG also has a 38,000 square foot fulfillment center with a proprietary warehouse management system. TRG is a WBENC Certified Woman-Owned Business and is an active member of NAWBO, WOMMA, PMA, AMA, CTAM and ThinkLA. For more information, please visit www.theregangroup.com.
Allison Johnston, The Regan Group
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