The Shipyard acquires O'Leary and Partners and Revolocity.

Strengthens capabilities in branding, local marketing and content marketing

Feb 11, 2016, 08:00 ET from The Shipyard

COLUMBUS, Ohio, Feb. 11, 2016 /PRNewswire/ -- The Shipyard, formed in 2013 as America's most accountable marketing firm, announced today two significant acquisitions. The new partners include the full service advertising agency, O'Leary and Partners, based in Newport Beach California, and the content marketing pioneers, Revolocity, based in Evergreen, Colorado.  "The combination of The Shipyard, O'Leary and Partners, and Revolocity fully establishes us as a transformational marketing organization in this vibrant digital world," said Rick Milenthal, CEO of The Shipyard.

O'Leary and Partners will change its name to The Shipyard, effective immediately. Founded in 1983, O'Leary is recognized as one of California's leading independent agencies.  "We have worked with some of America's most beloved brands," said Steve O'Leary founder of the agency. "We chose The Shipyard as our partner because they are leading the way in strategy and digital marketing." O'Leary will serve as Vice-Chairman of the newly merged enterprise.

Along with a long history of creative strategy for iconic brands, the agency also has a specialty in serving clients with multi location distribution such as dealers, agents and franchisees.  This aligns well with The Shipyard's specialty group for local demand for national brands.  "The Shipyard has a specialty in providing digital marketing to companies with distributed channels like dealers, agents, franchises or local operating units," said Milenthal.  "O'Leary strengthens that capability in offline creative strategy and development. It's a perfect marriage."

The acquisition of Revolocity expands another specialty for The Shipyard in the development, creation and distribution of content.  Revolocity will retain its name as The Shipyard's content marketing specialists.  Content marketing has become a critical and often times primary source of communications for brands, creating a richer, more involved connection with target audiences.

Revolocity develops powerful content campaigns with its uniquely talented group—strategy, creative, production, casting and editing—deployed on hundreds . . . sometimes thousands of platforms. The company was founded by integrated content producer, Mike Long and former Engauge Chief Creative Officer Michael Bednar. Long now serves as Chief Content Officer and Bednar, Chief Creative Officer, of The Shipyard.

"We've entered a new era of consumer connection," said Bednar. "Interrupting audiences with push messaging misses today's key elements of marketing success.  We need to continually intrigue and involve audiences, allowing them to join conversations and to shape brand dialogue."

Milenthal notes that strong capabilities in content marketing are critical in today's digital world. "With a content approach, we continually create inspiring moments of interaction that transform consumers into advocates," he said. "And, advocates fuel growth for our clients . . . the only measure that matters."

As the 3 companies come together, The Shipyard touts a formidable list of clients including, Scotts Miracle-Gro, In-N-Out Burger, WD-40, Nationwide, Co-Op Financial Services, Bimbo Bakeries, Angie's List, Frigidaire, American Electric Power, and others.  The agency is now one of the leading independents in the nation with 160 employees and offices in Columbus, Southern California, The Rockies and New York City.

About O'Leary and Partners

O'Leary and Partners is one of Southern California's largest independent advertising and marketing firms. Founded in 1983, O'Leary and Partners handles integrated marketing communications programs for a range of consumer and B2B clients including In-N-Out Burger, Oroweat Bread, WD-40 Company, Fantastic Sams and CO-OP Financial Services. O'Leary and Partners specializes in branding and marketing strategy, advertising, digital, social and interactive media and research.

About Revolocity

Founded in 2014, Revolocity is a content company with a unique blend of strategic, creative and executional experts who share an equally unique vision on how brands should connect with audiences.  The company focuses on the development of intriguing, emotive and highly involved campaigns across all digital platforms and technologies.  With a strong focus on strategy, the Revolocity team is able to continually engage a brand's target audiences, using a mix of creativity and executional expertise to connect at the right moments and across key touch points.  With its own studio, Revolocity has the ability to create and produce original concepts, as well as develop and test new platforms for reaching audiences.

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SOURCE The Shipyard



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