The Smartphone markets: worldwide trends, forecasts and strategies 2014-2018

LONDON, July 17, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report:

The Smartphone markets: worldwide trends, forecasts and strategies 2014–2018

https://www.reportbuyer.com/product/2132947/The-Smartphone-markets-worldwide-trends-forecasts-and-strategies-2014–2018.html

The number of smartphone connections is set to grow by 136% in the next 5 years to reach 3.9 billion worldwide in 2018. This report presents our latest smartphone forecasts, derived from a demand- and supply-side model for both smartphone connections and sales across 65 countries.

This report provides:

- a 5-year forecast of the installed base and sales demand for smartphones
- a detailed 5-year forecast of smartphone connections by operating system (OS) for France, Germany, Spain, the UK and the USA
- an in-depth analysis of the trends, drivers and inhibitors for the adoption of smartphones, and the strategies that players are adopting to expand smartphone adoption
- a comparative SWOT analysis for the top-eight smartphone manufacturers in the world (by number of device sales), as well as Google and Microsoft
- key implications and recommendations for mobile operators and vendors.

We define smartphones as mobile handsets that have the characteristics of a PC, including advanced multimedia capabilities and the ability to install third-party software. Our definition excludes Symbian Series 40 devices.
This report draws on Analysys Mason?s regional forecasts and interviews with regional operators and smartphone vendors.
7.Executive summary
8.Executive summary: Improving customer loyalty via stronger device ecosystems will help vendors sustain their market share
9.Key implications
10.Key implications
11.Forecasts and analysis: worldwide
12.Smartphones' share of handset connections will not exceed 50% until 2018
13.Almost 40% of non-smartphone users in developed markets are not really interested in smartphones
14.18% of mobile respondents will not convert to smartphones unless their phone breaks
15.2014 will be a pivotal year for vendors as the high-end smartphone market reaches saturation in developed countries
16.OS worldwide market shares: Android will maintain its comfortable lead, with a 72% volume market share in 2018
17.Analysis: Apple and iOS
18.Analysis: Google and Android
19.Analysis: Windows Phone
20.Vendors' worldwide market shares: Samsung's market share of unit sales will decline from 32% in 2013 to 27% in 2018
21.Vendor analysis: HTC
22.Vendor analysis: Huawei
23.Vendor analysis: Lenovo
24.Vendor analysis: LG Electronics
25.Vendor analysis: Nokia
26.Vendor analysis: Samsung
27.Vendor analysis: Sony Mobile
28.Forecasts and analysis: regional
29.Worldwide view: Latin America's contribution to the smartphone market will increase the most during the forecast period
30.North America: Operators have been particularly successful at converting prepaid and other low-end customers to smartphones
31.Western Europe: Making smartphones more affordable via financing plans and refurbished handsets will help maximise smartphone penetration
32.Central and Eastern Europe: The region will have almost as many smartphone connections and sales as Western Europe by the end of 2018
33.Developed Asia–Pacific: 96% of handset sales will be smartphones in 2018
34.Emerging Asia–Pacific: 47% of connections will be smartphones by 2018, and the market will continue to grow steadily beyond the forecast period
35.Latin America: The region is set to overtake North America in yearly smartphone unit sales by the end of 2015
36.The Middle East and Africa: Strong demand for OTT communication apps is driving smartphone take-up
37.Sub-Saharan Africa: The average selling price for smartphones will remain high in comparison with income levels and ARPU
38.Forecasts and analysis: country-level
39.France: Android's market share will decline by 8 percentage points during the forecast period because of a high-end-focused market
40.Germany: Low ARPU and a relatively high share of prepaid connections will continue to drive low-end Android smartphone adoption
41.Spain: Android smartphones will account for three out of four smartphone connections in 2018
42.UK: Windows Phone will gain users from BlackBerry's user base
43.USA: This is the only market we tracked in which iOS's market share will continue to grow during the forecast period
44.Market definition
45.Definition of geographical regions [1]
46.Definition of geographical regions [2]
47.About the author and Analysys Mason
48.About the author
49.About Analysys Mason
50.Research from Analysys Mason
51.Consulting from Analysys Mason

List of figures

Summary of report coverage
Figure 2: Smartphone unit sales by device manufacturer, worldwide,
2011–2018
Figure 3: Mobile handset connections by type, and smartphones' share of connections, worldwide, 2011–2018
Figure 4: Propensity to buy a smartphone, 2011 and 2012
Figure 5: Primary reasons for getting a new handset, by type of device currently owned
Figure 6: Mobile handset unit sales by type, and smartphones' share of unit sales, worldwide, 2011–2018
Figure 7: Smartphone unit sales by operating system, worldwide, 2011–2018
Figure 8: Smartphone unit sales by device manufacturer, worldwide,
2011–2018
Figure 9: Smartphone connections by region, 2011–2018
Figure 10: Smartphone unit sales by region, 2011–2018
Figure 11: Smartphone connections, share of total connections and year-on-year growth, North America, 2011–2018
Figure 12: Smartphone unit sales, year-on-year growth and as a share of total handset sales, North America, 2011–2018
Figure 13: Smartphone connections, share of total connections and year-on-year growth, Western Europe, 2011–2018
Figure 14: Smartphone unit sales, year-on-year growth and as a share of total handset sales, Western Europe, 2011–2018
Figure 15: Smartphone connections, share of total connections and year-on-year growth, Central and Eastern Europe, 2011–2018
Figure 16: Smartphone unit sales, year-on-year growth and as a share of total handset sales, Central and Eastern Europe, 2011–2018
Figure 17: Smartphone connections, share of total connections and year-on-year growth, Developed Asia–Pacific, 2011–2018
Figure 18: Smartphone unit sales, year-on-year growth and as a share of total handset sales, Developed Asia–Pacific, 2011–2018
Figure 19: Smartphone connections, share of total connections and year-on-year growth, Emerging Asia–Pacific, 2011–2018
Figure 20: Smartphone unit sales, year-on-year growth and as a share of total handset sales, Emerging Asia–Pacific, 2011–2018
Figure 21: Smartphone connections, share of total connections and year-on-year growth, Latin America, 2011–2018
Figure 22: Smartphone unit sales, year-on-year growth and as a share of total handset sales, Latin America, 2011–2018
Figure 23: Smartphone connections, share of total connections and year-on-year growth, Middle-East and North Africa, 2011–2018
Figure 24: Smartphone unit sales, year-on-year growth and as a share of total handset sales, Middle-East and North Africa, 2011–2018
Figure 25: Smartphone connections, share of total connections and year-on-year growth, Sub-Saharan Africa, 2011–2018
Figure 26: Smartphone unit sales, year-on-year growth and as a share of total handset sales, Sub-Saharan Africa, 2011–2018
Figure 27: Smartphone connections by operating system, and smartphones' share of total mobile handset connections, France, 2011–2018
Figure 28: Smartphone connections by operating system, and smartphones' share of total mobile handset connections, Germany, 2011–2018
Figure 29: Smartphone connections by operating system, and smartphones' share of total mobile handset connections, Spain, 2011–2018
Figure 30: Smartphone connections by operating system, and smartphones' share of total mobile handset connections, UK, 2011–2018
Figure 31: Smartphone connections by operating system, and smartphones' share of total mobile handset connections, USA, 2011–2018
Figure 32: Regional breakdown used in this report
Figure 33: Regional breakdown used in this report


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The Smartphone markets: worldwide trends, forecasts and strategies 2014–2018

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