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The Sphere of Influence: How Social Media is Changing the Game for PR

Oct 03, 2013, 11:40 ET from PR Newswire Association LLC

NEW YORK, Oct. 3, 2013 /PRNewswire/ -- The role of the influencer is still important—but it is changing. Consumers have access to an ever increasing number of platforms on which to source news and opinions, which means that any person or brand looking to create or maintain top of mind awareness needs to cultivate relationships across a variety of channels, including traditional and social media. Traditional PR efforts have long focused on pitching traditional (read: print) media, but today, to reach and build trust with your target audience, you need to be targeting social influencers as well.


Phillip Thune, CEO, Americas, Textbroker, discusses best practices for identifying the right people as influencers for your brand and working with them to build a true relationship that offers benefits and opportunity to both parties in his latest article for PR Newswire's Small Business PR Toolkit.

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Caitlin Carragee
Manager, Marketing Communications

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