MIAMI, Sept. 8, 2016 /PRNewswire/ -- 100 Colombian companies from the IT and digital content industry are expected to attend the Colombia Bring IT On tour, with a Business Matchmaking Forum on September 8 - 9 at the Diplomat Hotel in Hollywood, FL. During its third edition in North America, the event showcases Colombian suppliers and the digital content campaign that was first launched in New York City in 2013. ProColombia, the government agency in charge of promotion of Tourism, exports & investments to the country; as well as the country brand, is the host of the Forum that promotes Colombia's high quality developments, personalized service, connectivity, proximity to North America, skilled workforce and innovative projects.
According to ProColombia's President, Felipe Jaramillo, Colombia's skilled human capital, bilingual workforce, affordable operating costs, service capability, and government incentives have been the main drivers that have spurred the sector to launch internationally. Today, more investors and companies are looking towards Colombia as a technological hub for Latin America and a strategic partner for IT development. From 2009 to 2016, ProColombia has supported the entrance of 58 investment projects in the Colombian IT sector and digital content, mostly from the United States and Spain. This represented US$ 680 million generating more than 20,000 direct and indirect jobs.
The Colombian IT Business Forum will be featuring the following academic sessions:
- Humanization of Services: Tony Lama, Director of Innovation and Strategy at Aspect Software
- Status of South Florida as Global Innovation and Entrepreneurship Hub and the Role of Venture Hive as a leading force for this Hub: Susan Amat, Founder/CEO of Venture Hive
- Digital Trends in the Region: Juan Manuel Gonzalez, Research Director at Frost & Sullivan
- Miami's transformation as a TechHub in the region: Giraldo Gutierrez, Chief revenue Officer at eMerge Americas
In addition, over 84 buyers from Mexico, Canada and the US will hold one-on-one meetings with 100 Colombian IT and digital content companies looking to expand and grow their international presence. The event is expected to reach sales for more than US$20 million.
Companies that will attend the Colombian IT Business Forum include: Bankity, an application that manages expenses in real time without needing access to bank passwords; Heinsohn, Colombian company that develops software for Silicon Valley; 12Hit Combo!, first Latin American company to launch a game in physical format for PC and PlayStation 4; and DATAIFX SAS, the leader in production and development of trading platforms of internet values; among many others.
Colombia is the third largest country in exports of IT and software in Latin America, according to the International Consulting Market Research - IDC (International Data Corporation).
The software sector in Colombia has reported sustainable growth in recent years in terms of exports, market share and quality of services. With the support of Colombia's promotion campaign Colombia Bring IT On, the IT and digital content sectors grew 52 percent in 2015 compared to the previous year. The main export products and services of the IT sector are specialized software for the financial sector, telecommunications, public services, trade and health, as well as development of ERP software. The digital content sector exports are mainly in mobile application development, digital marketing and audiovisual projects. Exports of Colombian digital content companies have reach more than 19 countries, highlighting USA, Argentina and Canada. Regarding IT and software Colombian companies, the main countries reached were USA, Mexico, Ecuador and Peru, reaching more than 31 countries in the world.
ProColombia is the Colombian government trade bureau in charge of promoting foreign investment, international tourism, exports, and the country brand. The country's business forums are a promotional initiative created to increase awareness and knowledge about the Colombian industry and services and aims to facilitate business transactions between North America and Colombian businesses.
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SOURCE ProColombia, The Colombian Government Trade Bureau