PLANO, Texas, Sept. 26, 2013 /PRNewswire/ -- The Tostitos brand, one of the flagship brands from PepsiCo's Frito-Lay division, is teaming up with the National Football League (NFL) to challenge football fans on their powers of prediction this season. Every week from now until Dec. 23, the Tostitos QB Matchup promotion encourages NFL football fans to pick the quarterback they believe will throw the most yards during Monday night's game for a chance to win weekly prizes – including autographed NFL memorabilia, EA SPORTS games or a year's supply of Tostitos tortilla chips.
To participate, fans can visit www.TostitosQBMatchup.com the week leading up to a Monday night game and follow the online instructions to register. Once registered, they can choose the NFL quarterback they believe will throw the most yards during each Monday night game. Fans who guess the correct quarterback each week are entered for a chance to win a weekly prize. The winner of the weekly prize will be announced every Wednesday following that week's Monday night game.
"The Tostitos QB Matchup promotion brings the fun and excitement of football directly to fans as they gear up for tailgates and parties this season," said Vesna Stojanovic, senior director of marketing, Frito-Lay North America. "The chances to win are directly tied to which quarterback throws the most yards which adds extra fun to Monday night's game."
Every participant is instantly rewarded for entering the Tostitos QB Matchup promotion with coupons for Tostitos tortilla chips and dips at participating retailers or discounts off purchases at NFLShop.com or EASPORTSSTORE.com. Fans can also access the promotion from their mobile phones or by texting "QB" to shortcode 24477 (chips) to receive the URL for the promotion. Message and data rates apply. For more information and complete rules, please visit www.TostitosQBMatchup.com.
In addition, consumers also have the chance to win retailer-specific prizes by participating. A list of participating retailers can be found via the dropdown menu on www.TostitosQBMatchup.com.
PepsiCo's relationship with the NFL is among the company's longest-running and most-successful sports sponsorships. PepsiCo will leverage its relationship with the NFL to connect with consumers throughout the season with activations spanning many of the company's largest food and beverage brands, including Pepsi, Tostitos, Quaker, Doritos and Gatorade.
The Tostitos brand is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://twitter.com/fritolay.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
SOURCE Frito-Lay North America