RANCHO DOMINGUEZ, Calif., Oct. 11, 2016 /PRNewswire/ -- Parenting styles vary across the globe, but there's something nearly all parents agree on: teaching their kids to cook is important. However, research shows despite this belief, 47 percent of all parents in the U.S. cook with their kids monthly or less.1 One of the biggest reasons parents cite for not cooking with their kids is time.
On October 15, 2016, the UNCLE BEN'S® Brand, the number-one global rice brand, is launching the first International Cook with Your Kids Day to prompt parents everywhere to set aside time to cook as a family. Getting children interested in cooking at an early age helps them establish healthy lifelong eating habits.
"Cooking is a life skill just as important as reading and writing. Children make healthier meal choices as they get older the more they cook and eat with their family," said Caroline Sherman, Vice President of Corporate Affairs, Mars Food North America, the parent company of the UNCLE BEN'S® Brand. "But we also know that cooking helps kids learn important life skills, like reading, measurements, math, time and science. We are hoping families will come together to create meals and memories by getting into the kitchen together."
Families all over the world are encouraged to share photos, videos and/or stories of how they cook together – and what they cook together – on social media using the hashtag #LookWhatWeMade. In addition, the UNCLE BEN'S® Brand has created a Ben's Beginners™ digital hub at beginners.unclebens.com with cooking lessons and recipe tips to help inspire parents and kids at all skill levels.
About the UNCLE BEN'S® Brand
The UNCLE BEN'S® Brand, the number one global rice brand, is proud to offer a wide range of rice dishes with flavors and textures that will help bring more to your meals, both for savory main courses and convenient side dishes. The UNCLE BEN'S® Brand offers a wide variety of white, whole grain brown, and flavored rices in cook times ranging from 30 minutes to 90 seconds, as well as rice for food service operations such as restaurants, schools and hospitals. The first mass-produced parboiled rice, UNCLE BEN'S® Brand products can be found in more than 100 countries worldwide. The UNCLE BEN'S® Brand products are manufactured by Mars Food, part of Mars, Incorporated. For more information, visit www.unclebens.com.
1 Kitchen Confidence Survey; conducted July 2016, prepared by YouGov on behalf of the UNCLE BEN'S® Brand
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/the-uncle-bens-brand-launches-inaugural-international-cook-with-your-kids-day-300340285.html
SOURCE UNCLE BEN’S Brand