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The Value Exchange: From Content to Conversion

Take your audience from awareness to choice

Oct 11, 2013, 11:30 ET from PR Newswire Association LLC

NEW YORK, Oct. 11, 2013 /PRNewswire/ -- Content is multi-functional: it can be used to promote brand awareness, position a company as a thought leader in its sector, and even drive a customer action. Some marketing and public relations efforts have missed the mark on audience conversion by either focusing just on building brand awareness with no clear call to action, or going for the close too quickly and expecting audience buy-in too early in the relationship. There is a middle ground, and it is found in the value exchange: consistently providing your audience with content of high enough value that they take a step that you value, such as sharing in social channels, providing information or completing a purchase.


Michael Pranikoff, PR Newswire's Global Director of Emerging Media, will present at the BOLO Digital Marketing Conference on Monday, October 14th in Scottsdale, Arizona.  His session, The Value Exchange, will discuss how to create content that provides enough value to your audience members to get them to trade their value in return — whether that value is in the form of contact details or a closed deal.

To learn more about BOLO 2013, and to register:

About PR Newswire  

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Caitlin Carragee
Manager, Marketing Communications

SOURCE PR Newswire Association LLC