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The Value of Content Lies in Discovery

Content Marketing is without question a part of nearly every brand's marketing plan -- but are you making your content accessible and discoverable to your target audience?

Sep 09, 2013, 09:00 ET from PR Newswire Association LLC

NEW YORK, Sept. 9, 2013 /PRNewswire/ -- If your content marketing plan begins and ends with creating and publishing content, it might be time to rethink the process.  Without question the foundation of content marketing is great content, but if that content exists in a vacuum, what value is it offering to you -- or your audience?  In many ways, content is only as good as the audience it reaches -- so it's important to make sure that your content is discoverable.


Sarah Skerik, PR Newswire's Vice President of Content Marketing, will present at Content Marketing World in Cleveland in a session titled 10 Online Discovery Tips that Will Get You Promoted.  Ms. Skerik has long been a proponent of creating authentic content that is valuable to your target audience, which in turn promotes discoverability and audience engagement.

To learn more about Content Marketing World, and to register:

Sarah Skerik, 10 Online Discovery Tips that Will Get You Promoted
Content Marketing World
Wednesday, September 11, 2013
10:45-11:30AM ET

PR Newswire is offering members a special discount of $100 off the cost of registration with promo code PRNEWSWIRE.

About PR Newswire  

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:

Caitlin Carragee
Manager, Marketing Communications

SOURCE PR Newswire Association LLC

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