The Vitality Group Retains Health Benefits Expert Tom Lerche as Senior Vice President

CHICAGO, Aug. 30, 2011 /PRNewswire/ -- The Vitality Group, part of the world's first and largest incentive-based wellness program, announced that Tom Lerche has joined the company as senior vice president. An expert on health reform, wellness, health management and healthcare strategy, Mr. Lerche will lend his more than 25 years of industry experience in a variety of areas including account team management, strategy and sales, product development and technical marketing support.

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"Tom brings a wealth of benefits expertise to the Vitality team," said Arthur C. Carlos, CEO, The Vitality Group. "As our employer members continue to navigate health reform, he will play an instrumental role in developing Vitality products and providing counsel to ensure our clients have the most effective wellness programs, ultimately resulting in healthy employees."

Mr. Lerche previously served as senior vice president for Aon Hewitt where he was the national leader for health care reform, had key responsibility for development of Aon Hewitt's health insurance exchange strategies and served as a subject matter expert for development of wellness and employee engagement strategies. Prior to working at Aon Hewitt, Tom served as a regional health manager for General Electric and in HMO leadership roles for several national and regional health plans.

Mr. Lerche graduated from the University of Illinois and received a Masters of Health Care Administration from the University of Wisconsin.

"As a consultant, I was impressed with the Vitality wellness program built on a proven actuarially-based incentive model benefitting more than 2 million members globally," said Lerche. "The business competitiveness of U.S. companies and growth of the American economy are closely tied to the implementation of health improvement programs such as Vitality."

About The Vitality Group

The Vitality Group is a member of Discovery Holdings Limited. Vitality wellness programs serve almost 2 million members in companies in a wide range of sizes and industry categories, improving individuals' health and well-being as well as employers' and health plans' bottom lines. Early adopters in the United States include some of America's most forward-thinking companies. They join global organizations in the United Kingdom and South Africa who together are proving the effectiveness of the Vitality health enhancement solution in reducing healthcare costs. www.thevitalitygroup.com

SOURCE The Vitality Group



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