The Vitamin Shoppe Raises More Than $300,000 for Vitamin Angels Funds help more than 1.2 million children

NORTH BERGEN, N.J., Nov. 18, 2011 /PRNewswire/ -- During the month of October, The Vitamin Shoppe raised $310,000 on behalf of Vitamin Angels. An estimated 190 million children suffer from vitamin A deficiency (VAD) worldwide. Vitamin Angels' Operation 20/20 connects infants and children under five with vitamin A.

"Our customers continue to inspire us all with their generosity," said Tony Truesdale, Chief Executive Officer of The Vitamin Shoppe. "Vitamin Angels will be able to help more than 1.2 million children from this donation alone. We are very thankful to our customers and our associate Health Enthusiasts for their efforts to help children in need."

"Vitamin Shoppe's commitment to helping the children is incredible. Their support is giving millions of children in the US and around the world the chance to lead full and productive lives," said Howard Schiffer, Founder of Vitamin Angels.

Focusing on the underserved and those without access to facility-based health services, Vitamin Angels connects infants and children with vital nutrients, especially vitamin A.  For children under five, a simple, cost-effective dose of vitamin A every six months can prevent VAD blindness and reduce mortality rates in at-risk populations by 24%. In 2011, Vitamin Angels' Operation 20/20 program is set to reach 24 million infants and children in 40 countries on three continents with vitamin A.

About Vitamin Shoppe, Inc. (NYSE: VSI)

Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey.  The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products, and health and beauty aids to customers located primarily in the United States.  The company carries national brand products as well as exclusive products under the Vitamin Shoppe and BodyTech proprietary brands.  The Vitamin Shoppe conducts business through more than 500 company-owned retail stores, a national mail order catalog, website www.VitaminShoppe.com and has a social community site at www.VSconnect.com.  Follow The Vitamin Shoppe on Facebook at http://www.facebook.com/THEVITAMINSHOPPE and on Twitter at http://twitter.com/#!/VitaminShoppe.

About Vitamin Angels

Vitamin Angels is dedicated to reducing child mortality worldwide by advancing availability, access and use of essential micronutrients, especially vitamin A, among at-risk populations worldwide. In 2011, Vitamin Angels is connecting over 24,000,000 children in more than 40 countries, including the US, with the vital nutrients they need as a foundation for good health. Vitamin Angels has received four consecutive 4-star ratings from Charity Navigator for financial health, accountability and transparency. To learn more visit www.vitaminangels.org.

SOURCE The Vitamin Shoppe



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