The Week Publications, Inc. Announces Senior Sales and Marketing Promotions
NEW YORK, June 17, 2015 /PRNewswire/ -- The Week Publications, Inc. today announced several key promotions in The Week and Mental Floss sales and marketing departments. The announcement was made by John Lagana, Chairman and acting CEO of The Week Publications.
"Establishing a strong leadership team is paramount in our effort to better serving the current and future advertising partners of both The Week and Mental Floss," said Lagana. "Our success in building both of these brands has led the company to decide to create separate, dedicated sales teams for each brand in order to take advantage of the many opportunities in the marketplace. Our ability to grow through investments in our existing properties is a direct result of the quality of the editorial products we produce."
Molly Bechert, has been promoted to Vice President, Publisher for Mental Floss. In her new role, she will work closely with the editorial and business development teams on building creative campaigns to best serve the brand's clients. Molly has been with the company most recently for two years, having previously led the Chicago sales team from 2007-2011.
John Guehl has been promoted to Vice President, Publisher for The Week. In his new role, he will oversee the sales activities for The Week magazine and TheWeek.com. John rejoined the company two years ago, previously serving on the sales team in the New York office from 2008-2011 and was most recently East Coast Advertising Director.
Tara Mitchell, Vice President, Marketing will continue to lead the marketing department and oversee its expansion for both The Week and Mental Floss. In her expanded role, she will manage the advertising operations department as well as oversee marketing strategy, brand-related efforts, promotions and partnerships.
"Molly, John and Tara have proven to be strong leaders within our organization and have all contributed to the phenomenal growth we've experienced," said Lagana. "They each contribute a unique set of skills to their respective teams, with a keen ability to identify new opportunities that enhance the value of advertising and marketing in this ever changing media landscape. The experience and relentless dedication of these three seasoned executives will help guide us towards continued success."
About The Week Publications, Inc.
The Week Publications, Inc. is one of the nation's leading media companies and publisher of the award-winning media brands The Week (www.theweek.com) and mental_floss (www.mentalfloss.com). Founded in 2001, with The Week magazine -- a succinct and witty digest of what's happening in the world, the Company expanded in 2011 with the acquisition of Mental Floss, Inc., a digital media brand at the intersection of information and entertainment for affluent millennials. Through a full complement of print, online, mobile, video and integrated marketing solutions, The Week and Mental Floss provide leading advertisers with the unique ability to build their brands among an audience of over 20 million influential opinion leaders each month.
Media Inquiries Contact---Relativity Ventures
Renee Rossi 908-872-3452, [email protected]
SOURCE The Week Publications, Inc.
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