The World's Leading Watch Retailer 'Springs Forward' For Daylight Saving Time

Mar 03, 2015, 09:00 ET from Tourneau

NEW YORK, March 3, 2015 /PRNewswire/ -- Tourneau, the world's leading retailer of luxury timepieces for more than a century, will spring time forward this weekend in accordance with Daylight Saving Time, which takes place at 2 a.m., Sunday, March 8. At Tourneau, the arduous task of updating the extensive watch inventory at more than 30 stores nationwide, will begin Friday morning when close to 1,000 Tourneau watch professionals will change more than 100,000 timepieces from the 100 brands carried by the retailer. 

"Tourneau's commitment to best-in-class service is celebrated during Daylight Saving Time, when our stores across the country come together to reset thousands of timepieces and provide expert watch care for our valued customers," says Ira Melnitsky, CEO of Tourneau.

To commemorate this semi-annual time change, watch owners and aficionados are encouraged to visit their local Tourneau store for a complimentary time reset and light polish as well as the Tourneau signature five-point check to ensure maximum functionality. This check up includes water resistance and magnetization testing, adjusting the bracelet or strap, replacing pins as necessary and an ultrasonic cleaning of the bracelet to restore the watch's original luster. Many valuable or complicated timepieces require expert knowledge to advance time forward and perform regular maintenance.

"Daylight Saving Time is always a good reminder to take your watch in for regular maintenance, especially as the warmer months approach and increased outdoor exposure and activities such as swimming make watches more susceptible to damage," says Terry Irby, Vice President of Technical Service at Tourneau.

While Daylight Saving Time is one of the busiest for watch repair, Tourneau strives to assist watch owners in keeping their timepieces looking sharp all year. In fact, Tourneau has the largest factory authorized service center in the United States and includes a fully staffed service department in every store. Tourneau also offers complimentary estimates for all domestic repairs.

About Tourneau:
Tourneau, the largest luxury watch retailer in the United States, will celebrate its 115th Anniversary in 2015. Renowned for its extensive selection and unparalleled customer service, Tourneau offers more than 100 world-famous brands, including Rolex, Patek Philippe, Cartier, Vacheron Constantin, Jaeger- Le Coultre, Panerai, Longines and Baume et Mercier in more than 8,000 unique styles, and also sells Certified Pre-Owned timepieces and watches under the Tourneau brand name. To ensure the longevity and quality of Tourneau's service offerings, the company recently launched its Watchmaker Program, an innovative course designed to teach underprivileged students the art of watchmaking and repair.

About Daylight Saving Time
Historically, Benjamin Franklin first created the idea for Daylight Saving in 1784 in his essay "An Economical Project." The idea was not fully adopted by the U.S. until 1966, wherein the time was dictated to "spring forward" one hour at 2:00 am each spring and "fall back" one hour each fall.  Certain territories, including Hawaii, Arizona, Alaska, and the Eastern Time Zone portion of Indiana, are the only areas in the U.S. that do not honor the time change.

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