CHICAGO, March 11, 2014 /PRNewswire/ -- Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include the Facebook (Nasdaq:FB-Free Report), Mondelez (Nasdaq:MDLZ-Free Report), Twitter (NYSE:TWTR-Free Report), Yahoo (Nasdaq:YHOO-Free Report) and Google (Nasdaq:GOOG-Free Report).
Today, Zacks is promoting its ''Buy'' stock recommendations. Get #1Stock of the Day pick for free.
Here are highlights from Monday's Analyst Blog:
Technology Stock Roundup
Facebook (Nasdaq:FB-Free Report) shares rose again last week as the company signed on an important brand and also took measures against illegal firearm sales.
Facebook Inks Ad Deal with Mondelez
Digital advertising could be entering a new era considering that a company like Mondelez (Nasdaq:MDLZ-Free Report) has now tried and tested its effectiveness.
In September last year, Mondelez found that advertising on Facebook resulted in better ROIs than TV. Its Facebook advertising campaigns last year led to significantly higher sales, which had the company change its approach to digital advertising. Mondelez appears to have inked a close partnership with Facebook spanning 52 countries including the U.S., U.K., France, Spain, Brazil, India and the Middle East. It also hinted at preferential rates depending on ad volumes.
Mondelez is also exploring possibilities with Twitter (NYSE:TWTR-Free Report), using trending data on Twitter to create an "Oreo Trending Vending Machine" using the Twitter hashtag #eatthetweet. The vending machine will be seen at the South by Southwest festival (SXSW).
Yahoo Wants More Personal Data
A few years back, Yahoo (Nasdaq:YHOO-Free Report) had opened up its services, such as mail, Flickr and News to Google (Nasdaq:GOOG-Free Report) and Facebook users even when they didn't have a Yahoo account. Yahoo has now decided against this practice, requiring such users to create a Yahoo ID if they wanted access to Yahoo services. It's true that Yahoo services have been undergoing many changes that have made them more popular. The growing engagement on Yahoo properties is testimony of this fact. So Yahoo may not lose a whole lot of users because of this decision.
On the other hand, it does have something to gain. If more users create Yahoo accounts and use these IDs to access Yahoo services, Yahoo will be able to collect more data on them, which will enable it to serve ads more effectively. In the not-too-distant future, it could also open its login mechanisms to third-party developers, allowing users to log in to other sites with their Yahoo IDs. This is what Google, Facebook and several other sites are already doing in order to collect additional data about user preferences and behavior.
So the decision has the potential to provide a more personalized experience to users and at the same time generate addition revenues for Yahoo.
Today, Zacks is promoting its ''Buy'' stock recommendations. Get #1Stock of the Day pick for free.
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