TheAppBuilder Declares the Fourth of July 'App Independence Day' - Everyone can Create Their own Mobile App for Free

BELFAST, Northern Ireland, July 2, 2012 /PRNewswire/ --

• Everyone can create their own mobile app for free - businesses, groups, individuals - using TheAppBuilder's new online service.
• TheAppBuilder named 'People's Choice' European Tech Start-Up Company of the Year by Microsoft.

TheAppBuilder (http://www.theappbuilder.com) celebrates the 4th July holiday by declaring 'App Independence'. Anyone can now create their own app and instantly set it live to communicate with their customers or community for free with TheAppBuilder's new online service. Gone are the days when it would take at least $10,000 and months of waiting to have an app produced by a developer. TheAppBuilder's announcement is a significant step in revolutionizing the ease of which a business, organization or individual can connect with its customers or community via mobile devices.

James Scott, CEO, comments "We are extremely excited to announce our new service which is a huge shift in direction for the app market, making it possible for every organization or individual to launch an app, which is important in these increasingly mobile times.

"The cost, time and technical knowledge traditionally required to create and set an app live can be overwhelming, but TheAppBuilder is ripping-up these rules and establishing a new affordable and accessible standard. We are so committed to this vision that we have delivered independence to consumers by launching free apps for everyone.

"We are encouraging everyone to try out the service this week by creating a simple app for their 4th July celebrations - their party, picnic, BBQ, fireworks show - to prove just how easy and quickly an app can be created and shared. The user with the most popular app will even get $1,000 for their party!"

European Tech Start-up of The Year

Software giant Microsoft has announced that TheAppBuilder has been named as The People's Choice European Tech Start-Up 2012. TheAppBuilder was awarded the title at the Microsoft BizSpark European Summit, seeing off competition from 7,000 companies.

Scott comments, "Being voted as Europe's top tech start-up by the public is an amazing success demonstrating that businesses, groups and individuals really enjoy using TheAppBuilder to create their apps. Indeed, more than 30,000 apps have been created using TheAppBuilder since launch four months ago."

SOURCE JamPot Technologies Ltd