theIRapp™ and Ricca RI Partner to offer Mobile IR App in Brazil

NEW YORK and SAO PAULO, June 26, 2013 /PRNewswire/ -- Ricca RI Assessoria e Consultoria (Ricca), Brazil's most innovative investor & stakeholder relations agency, and theIRapp™, today announced a partnership to offer publicly traded companies in Brazil with theIRapp's mobile investor relations application technology platform. The offering will be called Ricca Mobile IR (powered by theIRapp™) and will be available in English and Portuguese.

Through theIRapp's platform, public companies can have a proprietary and company-specific investor relations application available for download on Apple's App Store and Google Play and to provide their shareholders and other interested investors with important investor relations content on their iPhone, iPad and Android mobile telephones.  To have an IR app, a company only needs to provide theIRapp with its stock exchange ticker symbol and a high resolution image of its corporate logo.  In less than three weeks, the company's IR app can be live for download anywhere in the world. 

In addition, as a subscriber to theIRapp, a company's IR app is automatically included in FOLIO, a solution for the buy- and sell-side that allows investors to aggregate all of their IR apps in a single app.

Fabiane Goldstein, founder of Ricca, said, "Mobile technology is critical to a company's ability to connect and communicate directly with its investors.  As many Brazilian companies are at the forefront in the use of technology in their investor relations efforts, theIRapp's technology platform allows them to have a native IR app that is quick to implement, easy to use and is very cost effective.  Leading companies in the U.S. such as Colgate-Palmolive, Marathon Oil and Campbell's Soup have already embraced theIRapp's native IR app technology platform.  We are pleased to offer theIRapp™ to companies in Brazil and look forward to expanding to other countries in Latin America."

Jeff Corbin, founder of theIRapp, said, "Since the launch of theIRapp, we have seen incredible interest in our platform from companies throughout the World including those from Australia, Europe, Israel, Canada and, of course, the United States.  We were excited to recently have TIM Participacoes, one of Brazil's leading companies, subscribe to our platform both in English for its NYSE listed stock as well as in Portuguese for its BMF&Bovespa traded equity, already available for download. Brazil is an incredibly exciting country with tremendous growth potential and we are excited to partner with Ricca in providing the very best in mobile IR technology."

Version 4.0 of theIRapp is currently available with new functionality to be rolled out on a quarterly basis.  Features and functionality of Version 4.0 include:

  • Push notifications/alerts when new information is added to a company's IR app
  • Downloadable content for offline viewing
  • Ability to add events to calendars
  • Audio and Video Multimedia streaming (including earnings conference calls)
  • Unlimited content modules for proprietary company generated information including presentations, annual reports, SEC filings, press releases, etc.
  • Automated, real-time stock price information
  • Content sharing via social media and email
  • Horizontal/landscape viewing of content

About theIRapp™

theIRapp™ (www.theIRapp.com) is a turnkey mobile technology native application platform available to publicly traded companies listed on all global stock exchanges. It enables a company's investor relations information to be available through Apple's App Store for the iPhone and iPad as well as Google Play for Android devices.

By only providing a ticker symbol and logo, a public company can have its own customized app available as a free download on the App Store and Google Play Market in less than three weeks. Through theIRapp™, retail and institutional investors have access to automated, real-time stock price information (via live data feeds), press releases, SEC filings, analyst coverage, corporate documents (fact sheets, presentations, etc.), videos, audiocast conference calls, upcoming events and other custom company information.

About Ricca RI

RICCA RI (www.riccari.com) specializes in content development and stakeholder relations strategies, as well as execution of IR programs in Brazil. The team of IR, relationship marketing, IT, communication and social media professionals bring more than 15 years of experience in capital markets and communications with stakeholders. Ricca provides the highest level of service and quality in developing content for annual, sustainability and management reports, quarterly earnings releases, disclosure materials and websites. Contact us through atendimento@riccari.com.br.  

Contact:
Joe McGurk
212-896-1231
jmcgurk@kcsa.com

SOURCE theIRapp



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