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theIRapp™ Explores Native vs. HTML5 Investor Relations Apps in New Whitepaper Jeff Corbin Outlines Why HTML5 Misses the Mark in Mobile IR Strategies

NEW YORK, Oct. 23, 2012 /PRNewswire/ -- In the tech/web development world, a debate is underway regarding whether the future of mobile applications is in Native apps (those apps one can download from Apple's App Store or the Google Play Market) or HTML5 apps (i.e. web-based apps that run via a standard web browser).  The question that should be asked, from the investor relations/public company perspective is: Why does it matter?

As an investor relations practitioner of more than 15 years and co-founder of theIRapp™, my opinion is that as more and more companies begin to realize the importance of optimizing IR content for the growing number of mobile devices worldwide, it is important for all of us to at least have a basic understanding of the difference between Native and HTML5 apps. As can be seen in the table below, when it comes to IR apps, Native is the only option when developing a mobile IR strategy.

Before launching an IR app, investor relations professionals should understand the difference between Native and HTML5 apps:

NATIVE APP

HTML 5

Good for direct traffic – use when there is frequent use of a particular website or webpage

Good for intermittent traffic – use when website or webpage is not visited regularly and therefore not likely to be downloaded

Able to have push notifications and offline storage

Not able to offer push notifications or offline storage

Doesn't require strong internet connectivity to perform well

Requires strong internet connectivity to perform well

Available on Apple's App Store and Google Play Market – 80+% of the mobile market

Not available on Apple's App Store and Google Play Market – 80+% of the mobile market

Free download for investors: no charge from Apple and Google for download

Free download for investors: no charge from Apple and Google for download

Turn-key solution – not costly; custom solution – can be costly

Turn-key solution – not costly; custom solution – can be costly

To read the whitepaper visit:
http://www.theirapp.com/media-center/whitepapers/investor-relations-ir-apps-native-or-html5

theIRapp™ (www.theIRapp.com) is a turnkey mobile investor relations application building solution available to all publicly traded companies listed on a U.S. stock exchange or the Toronto Stock Exchange.  It enables a company's investor relations information to be downloaded via Apple's App Store on the iPhone and iPad as well as Google Play for Android devices. theIRapp™ is a simple way for investors to engage with critical company and stock information.  theIRapp™ delivers easy sharing of content with colleagues and friends as a next generation IR solution for establishing transparency, building shareholder loyalty, and expanding an investor following.

Media Contact:
Joe McGurk
KCSA Strategic Communications
(212) 896-1231
jmcgurk@kcsa.com

SOURCE theIRapp



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