theIRapp™ Launches Version 3.0 for iPhone, iPad and Android Google Analytics Incorporated Into theIRapp™

New Video Demonstrates Leading Investor Relations App Building Solution

NEW YORK, Jan. 8, 2013 /PRNewswire/ -- theIRapp™ (www.theIRapp.com), the only investor relations app building solution that allows publicly traded companies to optimize their IR content for iPhone, iPad and Android mobile devices, today launched Version 3.0 incorporating Google Analytics into a company's IR app.  A new video demonstrating theIRapp can be viewed by clicking here.

The introduction of Google Analytics into theIRapp content management system (CMS) gives subscribers a view of the real-time engagement of their mobile IR content. Companies are now able to access data on how users are interacting with the content of their IR app, including which pages are viewed, time spent on individual pages, and a snapshot of the geographic regions where users are accessing the data.

"The launch of Version 3.0 and inclusion of Google Analytics is part of our ongoing development of theIRapp and our commitment to the IR industry.  By adding new functionality, we will continue to lead the way in helping companies better communicate with their investors through mobile devices," said Jeff Corbin, co-founder of theIRapp™.  "Since the launch of theIRapp earlier this year, thousands of investors have downloaded our IR apps and have had the ability to view and listen to press releases, corporate materials, presentations, videos, audiocast conference calls and more through their iPhones, iPads and Android mobile devices.  With Google Analytics incorporated into our subscribers' CMS, companies can now measure the reach and efficacy of their mobile IR strategy."

With Version 3.0, theIRapp™ presents an unrivaled user solution with advanced functionality:

  • Google Analytics
  • Push notifications alerting investors when new information is available
  • Investor sign-up for company information
  • Investor email opt-in
  • Information sharing via social media channels and email
  • Automated, real-time stock price information (through live data feeds)
  • Automated posting of newswire released press releases
  • Immediate downloads of SEC filings
  • Video streaming
  • Audiocast conference call streaming
  • Corporate materials such as fact sheets, presentations, or marketing materials
  • Analyst coverage
  • Listings of upcoming Events
  • Company contact information

About theIRapp™

theIRapp™ (www.theIRapp.com) is a turnkey mobile investor relations application building solution available to all publicly traded companies listed on all global stock exchanges. It enables a company's investor relations information to be downloaded via Apple's App Store on the iPhone and iPad as well as Google Play for Android devices. theIRapp is a simple way for investors to engage with critical company and stock information. theIRapp delivers easy sharing of content with colleagues and friends as a next generation IR solution for establishing transparency, building shareholder loyalty, and expanding an investor following.

By providing a company's ticker symbol and logo, a public company can have its own customized app available as a free download across millions of investors in less than three weeks. Through theIRapp™, retail and institutional investors have access to automated, real-time stock price information (via live data feeds), press releases, SEC filings, analyst coverage, corporate documents (fact sheets, presentations, etc.), videos, audiocast conference calls, upcoming events and other custom company information.

Media Contact:
Joe McGurk
KCSA Strategic Communications
(212) 896-1231
jmcgurk@kcsa.com

SOURCE theIRapp



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