2014

TheMagicTouch Scoops Two Major Awards at Euro Trophex with OKI's Industry-first White Dry Toner Printer

EGHAM, England, March 19, 2013 /PRNewswire/ --

 OKI Europe's ground-breaking C711WT print technology and TheMagicTouch Image Transfer Media win 'Best in New Technology' and 'Best in Image Transfer' Trophies

OKI Europe and TheMagicTouch enjoyed major success at the latest Euro Trophex Show held in Amsterdam, winning two trophies for the ground-breaking C711WT from OKI Europe, the first colour LED printer with white toner added to the established CMY colour process.

     (Logo: http://photos.prnewswire.com/prnh/20121126/579563 )

     (Photo: http://photos.prnewswire.com/prnh/20130319/601704 )

The printer and its product applications via the upgraded TheMagicTouch Image Transfer Media won the 'Best in New Technology' category and a two-layer printed 'Tribute to Felix Baumgartner' plaque scooped the 'Best in Image Transfer Product' award.

TheMagicTouch is a global pioneer in digital image transfer processing and the exciting new OKI Europe technology attracted huge numbers of visitors to TheMagicTouch's stand. They were able to see how this unique innovation in toner technology offers unrivalled opacity, delivering a very high 'white' factor for applications ranging from folders, mugs and binders to leather and polyurethane products, as well as garments and textiles.

Jürgen Hagedorn, CEO at TheMagicTouch, comments: "For garment applications, OKI's new dry toner technology represents a major step forward in convenience. However, for non-fabric applications such as trophy and award products it is the beginning of a totally new era. The amazing C711WT printer will change image transfer applications forever. We believe it is the completion of the circle."

Harry Takahashi, managing director, OKI Europe, adds: "With our new LED printer, we are set to substantially expand what until now has been a highly specialist, niche 'white printer' market.

"Over many years, OKI has built much of its success on technology innovation. As our partnership with TheMagicTouch demonstrates, with our new white toner products we have once again created a major opportunity for end-customers to improve competitiveness, by making the most of their ability to print a broader range of high quality materials in-house."

Euro Trophex, held every two years, is Europe's largest and most prestigious trophy, awards and personalisation event. It is the premier forum for the industry to see the latest trends and developments, source new ideas and purchase equipment. The Euro Trophex Awards, launched for the first time, is based on what the judges see demonstrated at the show and recognises the best in new technologies in this dynamic and fast-developing market.

Notes to Editors:

About OKI Europe

OKI Europe is a division of OKI Data Corporation, a global business-to-business organisation dedicated to creating professional in-house printed communications products, applications and services which are designed to increase the efficiency of today's and tomorrow's businesses.

The company is well-established as one of Europe's leading printer brands, in terms of value and units shipped. OKI Europe's award winning, product portfolio comprises six distinct segments: Colour and mono printers, multifunctional devices, which combine printing, copying, scanning and faxing functionalities, as well as Serial Dot Matrix printers, faxes and specialty printers for point-of-sales and manufacturing. Established in 1990, today OKI Europe employs approximately 1,100 people in 21 production sites and sales offices and is represented in 60 countries throughout the EMEA region.

OKI Data Corporation is a subsidiary of Tokyo-based Oki Electric Industry Co. Ltd., established in 1881 and Japan's first telecommunications manufacturer.

SOURCE OKI Europe




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